An Influencer Introduction With A Merry Mishap
A Merry Mishap shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 11What question are you asked the most when you tell someone you're a blogger/content creator?
Sometimes they have no idea what it means to be a blogger so I find myself explaining everything from scratch. Most people assume it requires very little time but they have no idea how time consuming it can really be!
2 of 11How do brands find you?
Typically they find me through Instagram or my blog.
3 of 11Is there anything that you believe a brand should know before they begin reaching out to influencers?
Some brands do not understand influencer value and expect a lot of work for exposure or free product. That's not a realistic model for an influencer, it's not sustainable. Brands need to be prepared with either a budget or to send product only as a gift in hopes that the influencer will talk about it organically without campaign requirements.
4 of 11What one tool for your content or your business can you not live without?
My camera, for sure. Online content is mostly visuals so without a decent camera it's very difficult to create original content.
5 of 11How do you decide how much to charge a brand?
I don't have a specific formula but I did decide to put together a media kit with all my stats and a few examples of my work as well as rates for all types of social and web sharing. This has helped me to stay consistent and to negotiate a rate that feels fair. Sometimes this means brands won't work with you, especially if they're on a tight budget, but when you charge your worth, the end result is much better for both the brand and yourself. You will put more time and heart into something you feel you are being compensated fairly for!
6 of 11What was the biggest challenge you had to overcome when starting out?
There have been a lot of little challenges but the biggest is probably my own self doubt.
People can be very critical online and if you're not careful you can become consumed with others' opinions to the point of inactivity. Many times I have talked myself out of trying new or ambitious things because I've imagined criticism. You really need to be bold and be yourself, the right people will follow you if you do.
7 of 11How do you personally keep your content true to your voice while also delivering value to a brand?
This has been at the front of my mind for the past few months. It is becoming increasingly important that influencers have some sense of transparency, people want someone they feel they can trust. Sometimes that means talking about embarrassing things or sharing feelings that aren't always 100% pleasant, this reminds people that you are human and flawed and makes you more relatable.
When you can connect with your audience honestly, staying true to your voice while working with a brand isn't so difficult. Also, working with brands you truly love makes such a difference.
8 of 11What is the biggest challenge you face now that you have an established audience?
Coming up with new content is challenging. It seems that IG and the blogs are so saturated with content now, it is difficult coming up with something that feels new.
9 of 11What helps you maintain your motivation to continue creating content?
Setting goals pushes me to continue creating content. When you have a bigger picture in mind, the day to day is a matter of filling in the pieces to that larger goal.
10 of 11What's the one piece of advice you would give to someone just starting out in content creation?
I would offer the same advice I try to listen to myself, be consistent, be original and try to create an online community.
11 of 11What brands would you most like to work with?
There is not a specific brand for me but I really like working with brands that fit have the same values as I do, whether that be in interiors or lifestyle, finding companies to work with who value good design and minimalist aesthetics makes for an exciting partnership.