An Influencer Introduction With Brandon Zingale

Brandon Zingale shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 12What question are you asked the most when you tell someone you're a blogger/content creator?

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First thing that people ask is “Do you make money off of these posts? Of course I do. A lot of people don’t understand that influencer marketing is a thing, and Instagram is huge for business. Just another way to promote your products and services. Next comes “How much do you make per post,” which I am completely comfortable with answering.

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2 of 12How do brands find you?

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Brands usually find me through influencer marketing platforms/agencies or directly from my Instagram page.

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4 of 12What one tool for your content or your business can you not live without?

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Photoshop. 60% of the time I promote products, I will edit fun stuff in to create thumb stopping content that people can enjoy, and not just see it as another brand promotion in their feed.

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5 of 12How do you decide how much to charge a brand?

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It depends on how much the brand relates to me, and how big of a company they are. I know that large companies will have a large budget, and I will work with them on a rate that makes sense for the both of us.

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6 of 12What was the biggest challenge you had to overcome when starting out?

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How to grow a following. Lucky I came from Vine, and was able to cross promote my platforms when Vine was ending. I was able to create content that was similar to my Vines.

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7 of 12How do you personally keep your content true to your voice while also delivering value to a brand?

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Making it fun. Thinking about my followers. If I was one of my followers, what type of content would I want to see? That’s what goes into making a brand happy, along with your audience.

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9 of 12What helps you maintain your motivation to continue creating content?

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The followers and the amount of brands that continuously reach out to me. When someone is commenting positively and liking my content, it makes me want to continue doing what I do. Same with brands reaching out to me as they believe I am a great fit for their branding.

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10 of 12What's the one piece of advice you would give to someone just starting out in content creation?

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Patience. I think most creators will tell you that. You can’t hit 100,000 followers overnight. It takes time. Just continue to post relevant content that fits your niche.

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11 of 12What is your most defining piece of content in your opinion? Why?

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Any time I post Cinemagraphs (moving pictures). It takes time and effort to create this type of content, and it is extremely enjoyable to see the final product.

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12 of 12What brands would you most like to work with?

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Since my niche is comedy and sports, I prefer these types of brands. Anything involving the NFL, NBA, NBA, i’m your guy.

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