An Influencer Introduction With Brandon Zingale
Brandon Zingale shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 12What question are you asked the most when you tell someone you're a blogger/content creator?
First thing that people ask is “Do you make money off of these posts? Of course I do. A lot of people don’t understand that influencer marketing is a thing, and Instagram is huge for business. Just another way to promote your products and services. Next comes “How much do you make per post,” which I am completely comfortable with answering.
2 of 12How do brands find you?
Brands usually find me through influencer marketing platforms/agencies or directly from my Instagram page.
3 of 12Is there anything that you believe a brand should know before they begin reaching out to influencers?
Don’t just look at a following, look at the engagement rate. Think about the product or service you are promoting and ask yourself if these influencers niches truly fit your advertising plan. Just because they have millions of followers doesn’t mean that they are a good fit to promote your brand.
4 of 12What one tool for your content or your business can you not live without?
Photoshop. 60% of the time I promote products, I will edit fun stuff in to create thumb stopping content that people can enjoy, and not just see it as another brand promotion in their feed.
5 of 12How do you decide how much to charge a brand?
It depends on how much the brand relates to me, and how big of a company they are. I know that large companies will have a large budget, and I will work with them on a rate that makes sense for the both of us.
6 of 12What was the biggest challenge you had to overcome when starting out?
How to grow a following. Lucky I came from Vine, and was able to cross promote my platforms when Vine was ending. I was able to create content that was similar to my Vines.
7 of 12How do you personally keep your content true to your voice while also delivering value to a brand?
Making it fun. Thinking about my followers. If I was one of my followers, what type of content would I want to see? That’s what goes into making a brand happy, along with your audience.
8 of 12What is the biggest challenge you face now that you have an established audience?
To please everyone. Your following comes from all over the world, with different interests and different views. It’s hard to please every single one of those humans, but with the right content, you can please a majority of them.
9 of 12What helps you maintain your motivation to continue creating content?
The followers and the amount of brands that continuously reach out to me. When someone is commenting positively and liking my content, it makes me want to continue doing what I do. Same with brands reaching out to me as they believe I am a great fit for their branding.
10 of 12What's the one piece of advice you would give to someone just starting out in content creation?
Patience. I think most creators will tell you that. You can’t hit 100,000 followers overnight. It takes time. Just continue to post relevant content that fits your niche.
11 of 12What is your most defining piece of content in your opinion? Why?
Any time I post Cinemagraphs (moving pictures). It takes time and effort to create this type of content, and it is extremely enjoyable to see the final product.
12 of 12What brands would you most like to work with?
Since my niche is comedy and sports, I prefer these types of brands. Anything involving the NFL, NBA, NBA, i’m your guy.