An Influencer Introduction With Ryan White
Ryan White shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 12What question are you asked the most when you tell someone you're a blogger/content creator?
You can really make money from this? Or how do you do it? Of course I don’t like giving away too many of my secrets because the market can indeed become too saturated with competition like anything else, but I do not mind tossing out of few helpful tips here and there.
2 of 12How do brands find you?
Instagram mainly. Facebook plays a role as well because I’m verified there. Most will either DM me directly or shoot me an email about collaboration. It helps I have a total reach of over 300k.
3 of 12Is there anything that you believe a brand should know before they begin reaching out to influencers?
Do your homework on the influencer. A lot of fake “influencers” out there. Make sure you take the time to view the page of interest’s analytics. Does anything seem off? Have they been losing followers the last 30/60/90 days? Are have they been increasing daily? These are all questions brands need to ask themselves. Sites such as socialblade.com can help with this.
4 of 12What one tool for your content or your business can you not live without?
AWeber - we all need an email marketing list. As traffic comes into your page, you want to make sure that you can benefit from that traffic. I never like to go straight for the sale when a new lead lands on my page - rather I’d love to give them something of value in exchange for their email where I can take them through a high value follow-up series and then try to up-sell them 2-3 weeks down the road.
5 of 12How do you decide how much to charge a brand?
Mainly depends on what they ask me to promote. And then what does the ‘ad’ look like? Video or banner image? Does it look ‘spammy’? Videos tend to market much better than standard banner posts. If it is a legit video that pulls me in as well, I will give significant discounts because it may have been something I was originally interested in and would have posted on my own anyway.
6 of 12What was the biggest challenge you had to overcome when starting out?
Reaching 10k followers! Growth is definitely a snowball effect. Once you build some momentum, everything gets easier from there because you have some ‘social credibility’ once you hit around 10k followers.
7 of 12How do you personally keep your content true to your voice while also delivering value to a brand?
Think outside the box. Figure out ways to incorporate their message into your “IG life.” IG is a platform that focuses around perception. If you can make a promo appear like something you would normally post then it is a win-win for everyone involved.
8 of 12What is the biggest challenge you face now that you have an established audience?
Monetizing the audience. An audience to me means nothing if you cannot capitalize on that audience. I don’t care about having 1 million followers if I am making zero dollars from that audience. Typically though, when you use your platform to solve problems and bring value to your audience it is not hard to monetize. It happens naturally. Figure out how you can really provide value to your fan base.
9 of 12What helps you maintain your motivation to continue creating content?
I have a goal to reach 1 million people! If you have been blessed with the privilege and opportunity of having a large audience follow you - then take advantage of it! Do NOT waste it! This alone keeps me motivated because not everyone gets this chance!
10 of 12What's the one piece of advice you would give to someone just starting out in content creation?
Be consistent. No matter what you do, be consistent. Put time into your posts. People can definitely tell when you are just going through the motions. Take pride and value in everything that you do.
11 of 12What is your most defining piece of content in your opinion? Why?
My personal testimony. Because my page is built around credibility. People enjoy seeing my story told of how I got started and how far you can go on social media. Social media can bring some AMAZING opportunities - it has changed my life already!
12 of 12What brands would you most like to work with?
I have worked with quite a few from Lull beds, Frog watches, Bite Meals, Dare 2 Hydrate, and Alpha Ties but I’d love to partner with Lulu Lemon and other performance gear companies for Men.