An Influencer Introduction With Igee Okafor
Igee Okafor shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 12What question are you asked the most when you tell someone you're a blogger/content creator?
Questions typically revolve around whether or not I get complimentary product all the time as if it’s the only aspect of my job. The others involve just really letting people know what the job description entails.
2 of 12How do brands find you?
A variety of ways. Word of mouth, PR representation, Instagram scouting, online articles. It really ranges!
3 of 12Is there anything that you believe a brand should know before they begin reaching out to influencers?
Brands should be aware that being an influencer or a blogger is a real job. Some of us are full time photographers, writers, creative directors, designers, and more. It’s our way of life, and it’s how we make a living. That should be respected. Brands should really know, and be invested in the personalities they decide to work with versus just reaching out to anyone who is willing to do anything for a quick buck. Brands should always be one step ahead, and realize that we are looking for long term relationships that’ll help cultivate talents.
4 of 12What one tool for your content or your business can you not live without?
My laptop! I do everything on my laptop.
5 of 12How do you decide how much to charge a brand?
It really depends on the value of the team involved, the deliverables, and the cost of production it’ll take to bring the content to life inclusive of location scouting, props, lighting etc.
6 of 12What was the biggest challenge you had to overcome when starting out?
Just like now, my focus when I started blogging was creating the best consistent content I could. Starting off, it was a bit difficult. I never really had a guide or manual, and I just had to figure it out on my own based off how the other bloggers seemed to be running things. Quality, and quantity was a big issue for me at the time. It took me a while to understand it’s okay to do things on my own terms.
7 of 12How do you personally keep your content true to your voice while also delivering value to a brand?
Well, I like to believe brands want to work with you because they feel your perspective aligns with what they are or where they’re trying to go. I make sure the brand, and its products fit into my lifestyle or my audience’s aspirational way of living. Once that’s solidified, the next step is creating the content in a way that truly embodies the common ground the brand, and the talent has founded together as a union. Branded but make it you! The talent has to be involved.
8 of 12What is the biggest challenge you face now that you have an established audience?
Content consistency as it pertains to finding new ways to keep things interesting, exciting, and fresh in a world/industry that moves so fast. It’s pretty easy when you have time to actually think. It’s a little more difficult these days when you decide not to put out content for two days, and everyone’s asking you if you’re okay.
9 of 12What helps you maintain your motivation to continue creating content?
My discipline, the people who tell me they enjoy what I am doing and how it has inspired them, the people I collaborate with, and the dreams I have of what I eventually want to accomplish. Seeing results as well is inspiring.
10 of 12What's the one piece of advice you would give to someone just starting out in content creation?
The one piece of advice I would give to someone just starting out in content creation is to read my open letter to young creatives, titled: Eleven Lessons Content Creation Has Taught Me. I like to believe I shared a lot of valuable lessons.
11 of 12What is your most defining piece of content in your opinion? Why?
My audience seems to be really focused on my personal style content and without that, I am not sure I would be where I am so for that reason, I would deem it my most defining piece of content. Looking presentable is part of our culture as people, and with my content, I really get to teach the people who are interested how to make it work for them versus just posting photos of me that look good with no purpose or backing.
12 of 12What brands would you most like to work with?
Prestigious brands that work with values and perspectives that align with how I see myself growing as a creative.