An Influencer Introduction With Find Us Lost
Find Us Lost shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
Usually, it’s about how we got started and ended up working as bloggers/photographers as a career.
2 of 13How do brands find you?
Mostly through Instagram or our blog. Sometimes brands will see a video we’ve done and reach out to us directly.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
Brands should have a clear understanding of what goals they have for a campaign and who they are trying to reach. It’s important to make sure a partnership makes sense for the brand’s audience and for the influencer, and to make sure messaging is agreed upon up front. They should also be open to giving the influencer creative freedom to communicate the message in the best way possible to resonate with their audience.
4 of 13What one tool for your content or your business can you not live without?
Lightroom - it’s where we edit all of our photos, and one of the best programs around in our opinion.
5 of 13How do you decide how much to charge a brand?
We take a number of factors into account, including: time to create/edit content, messaging, scope of work, revisions (usually for video work). Lots of projects we do require travel time and on-site work so that also factors into our final quote. Finally, rights usage is important so we know how our content is being used.
6 of 13What was the biggest challenge you had to overcome when starting out?
This is a constantly evolving industry and one of the hardest things we had to learn in the beginning is how to price ourselves fairly. It’s tempting to take on projects for a lower fee because of the travel element, but in reality you’re only hurting yourself in the future should the same company want to work with you again. Know your worth!
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
We’re very selective about who we partner with and will only agree to a partnership if it’s a natural fit for us and for our audience. That makes it much easier to speak to the brand and its values, since we believe in it ourselves.
8 of 13What is the biggest challenge you face now that you have an established audience?
One of the hardest things for us is maintaining a work/life balance, since we’re constantly on the go and always catching up on emails, messages, and comments! It’s easy to get distracted and be working late into the evening since we work together.
9 of 13How did you grow your audience when you started out?
We were strategic about using hashtags on Instagram, especially when we traveled to a new location, so that people searching for destinations would see our photos and discover us. Other than that, we were careful to curate posts based on quality rather than quantity, and to interact and work with others who were growing alongside us.
10 of 13What helps you maintain your motivation to continue creating content?
We love what we do, and we want to share it with the world! We never planned to be ‘travel influencers’ or ‘travel bloggers’, it happened over time, and that’s what allows us to be passionate about it every single day.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Develop a unique editing style early on and figure out what type of content resonates with you. Standing out will gain you the most respect and interest within the community.
12 of 13What is your most defining piece of content in your opinion? Why?
I planned our three month road trip through The Balkans before moving abroad, and that trip was what inspired to create Travel Guides on our blog. I felt there was a lack of visually beautiful and informative guides out there, so with each guide I create, all recommendations are highly curated with photos to inspire the reader. My favorite is our Santorini guide.
13 of 13What brands would you most like to work with?
That’s a great question! Jacob has a wealth of technical knowledge on camera gear and I know he’d love to work with Sony or Canon (as would I). We’d also love to work with Airbnb, KLM, Adobe, and more boutique hotel chains around the world.