An Influencer Introduction With Mia Ferrari
Mia Ferrari shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
I don’t consider myself a blogger / content creator. I’ve been asked what’s like to have so many followers. Usually people see the number more impressive than brands. I was asked recently if it is clear when a post is paid and some people from the industry often ask if it’s my full time job.
2 of 13How do brands find you?
Probably through Instagram or marketing tools / agencies
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
A collaboration is an agreement on an exchange that benefits both parties equally, reaching with that in mind, ready to offer something in return before a list of requirements and t&c’s can really make a difference. It could be divided, part in payment part in benefits.
Also, often the less creative freedom the less they will benefit. Audiences grow because of posting in certain ways, we know what the audience likes, every influencer is different, the best way to compare them is not by asking the same content from all of them, but to see what they deliver independently.
4 of 13What one tool for your content or your business can you not live without?
Some filter apps including snapchat for stories. But it’s more about what’s happening and how you look than tools.
5 of 13How do you decide how much to charge a brand?
I think how much I am able to convert for the brand and how much work is involved. Best scenario, it’s an easy casual photo, I can incorporate it in my lifestyle and I have the creative freedom to do a type of photo that I know that will convert above average. If it’s more work it will likely be a bit more. If I don’t think it will have a high engagement I propose stories with swipe up to test it as it’s a lot more affordable than the feed.
6 of 13What was the biggest challenge you had to overcome when starting out?
The initial shift from what a social media was then to what it became now once it became monetizable. Also, balancing between pleasing brands and pleasing audience.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
It depends on how strict the campaign is, I often try to use what is not mentioned to pull it as much to the side of the audience as possible (to assure they will love it) as the brand will already lay down their preferences. Brands often prefer editorial “- ish” photos while the audience reacts more to casual / less produced photos, they are more interested in what is going on. When working with brands I find crucial to keep that balance in the middle since some brands will want to use these images afterwards.
8 of 13What is the biggest challenge you face now that you have an established audience?
Keep up with Instagram’s algorithm. If 5k of your 50k followers see your posts, how do you reach those other 45k?
9 of 13How did you grow your audience when you started out?
Posting often and engaging with other people - essentially being social. But the dynamics were a lot different, things changed fast in a way. Because instagram started to be seen as a marketing tool to many, it lost some of its social aspects such as keeping up with friends ( chronological feed) or being as social as you’d like without any consequences ( not being seen on the feed or be blocked as spam)
10 of 13What helps you maintain your motivation to continue creating content?
The people who are still there waiting for updates and sending messages, I know it sounds cheesy but I feel like I have a relationship with them and leaving would mean turning my back on them if that makes sense. Also, the fact that it translates to real life events such as work on entertainment, you’re often asked for social media stats mostly instagram and youtube.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
To think about it backwards - find value in real life and then translate into a style of communicating that story. If the person doesn’t think her life is interesting in real life then they should start doing more interesting things before starting. Otherwise they will be doing things for photos or for videos based on imitation. But that only goes so far since for every copy the original is most often better. And there’s a risk of losing integrity.
12 of 13What is your most defining piece of content in your opinion? Why?
I think that’s is still to come. I am working on new things outside social media, once it’s out it will naturally translate into more exciting content.
13 of 13What brands would you most like to work with?
Tommy Hilfiger, Lacoste, Revolve, Adidas, Puma, YSL Beauty, Music Festivals, Music Artists (pop and dance), sportswear, airlines etc I would also work again with most brands I worked with before like Ralph Lauren and Sweaty Betty.