An Influencer Introduction With Atsuna Matsui

Atsuna Matsui shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?

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How did you get started?

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2 of 13How do brands find you?

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Usually they send a direct email to my contact email on Instagram or I reach out to them on influencer platforms.

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3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?

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To compensate their influencers if they love their creative content and want to work with them.

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4 of 13What one tool for your content or your business can you not live without?

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My dslr camera and photo editing tools like Lightroom and Photoshop

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5 of 13How do you decide how much to charge a brand?

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It’s roughly about 10% of what your following number is and brands always try to negotiate down so I would say generally charge more and be willing to negotiate lower.

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6 of 13What was the biggest challenge you had to overcome when starting out?

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To be consistent. The beginning is the hardest part cause your page grows slowly and you won’t receive any compensation for the work you put in.

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7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?

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Have an open communication with the brand on what your audience best responds to so that they have flexibility on the creative content I produce

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8 of 13What is the biggest challenge you face now that you have an established audience?

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Staying authentic without fear of judgment or sacrificing privacy.

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9 of 13How did you grow your audience when you started out?

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I really engaged with my community by commenting on other blogger’s pages in the same niche.

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10 of 13What helps you maintain your motivation to continue creating content?

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Being inspired by other bloggers’ creative work and the instant gratification I get from each post. You see how your page evolves and learn more about your followers everyday.

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11 of 13What's the one piece of advice you would give to someone just starting out in content creation?

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Focus on staying consistent and constantly engage with your audience and comment on their pages.

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12 of 13What is your most defining piece of content in your opinion? Why?

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What you say no to defines you. Bloggers get a lot of free products and some brands are willing to pay a lot for sponsored content but what you say no to also helps define your brand and gives you a clear vision for your brand. There are some opportunities you need to say no to.

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13 of 13What brands would you most like to work with?

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Topshop, Sephora, Nike

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