An Influencer Introduction With Humna Raza

Humna Raza shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 11What question are you asked the most when you tell someone you're a blogger/content creator?

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What do you blog about?

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2 of 11How do brands find you?

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Mostly through instagram!

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3 of 11Is there anything that you believe a brand should know before they begin reaching out to influencers?

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Yes, they should know the type and quality of content they create.

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4 of 11What one tool for your content or your business can you not live without?

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Adobe Lightroom, Adobe Premiere

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5 of 11How do you decide how much to charge a brand?

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I scale it with the number of my average impressions.

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6 of 11What was the biggest challenge you had to overcome when starting out?

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The biggest challenge was to make people understand my vision, and ideas and procure help and support for it.

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7 of 11What is the biggest challenge you face now that you have an established audience?

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Building the right team.

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8 of 11How did you grow your audience when you started out?

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By being extremely regular and active. Posting consistently, judging what people liked to see and using that to post more content that was well received. I think being natural really counts. It really helps build an audience

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9 of 11What helps you maintain your motivation to continue creating content?

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My followers. Their support and constant encouragement. Also, my family and husband really push me. My ideas at home are well received which is very motivating.

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10 of 11What's the one piece of advice you would give to someone just starting out in content creation?

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Be yourself. Post what defines you, what is you. Be natural and real. That’s what people like to see the most. If you are sincere, it reflects in your work. Your audience will be very quick to judge if it’s made up. You are separated by a screen but they can see right through it!

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11 of 11What brands would you most like to work with?

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Honestly any brands that like running campaigns out of the box. Campaigns that are more creative, more emotionally oriented, relatable, focus on a social aspect or just tell real stories. I’d love to be a part of something like that.

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