An Influencer Introduction With Tori Mistick
Tori Mistick shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
When people find out about my job they want to know how I actually make money. Valid question! I have a big mix of revenue streams from sponsored content, to guest posts and online courses. Plus, now that I’ve built up a fanbase I’m going to open the Wear Wag Repeat online store this Summer to sell exclusive products designed just for my followers!
2 of 13How do brands find you?
I find a lot of sponsored opportunities through influencer networks. They act as the middleman to coordinate brands and influencers and match us together. I also get emails directly from brands and if I see something I really love, then I’ll reach out to them via email myself.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
I think it’s important for brands to realize how much work it is to create a campaign. For a sponsored blog post I will spend about 2 hours taking photos, an hour to edit them, then at least an hour to write the text plus some time for SEO optimization.
After that I have to put together my social content for Instagram, Pinterest, Facebook and Twitter. And don’t forget Instagram stories! I usually record them while I’m taking photos then upload them when the post goes live. All in all, its easily over 8 hours of work for one sponsored blog post.
4 of 13What one tool for your content or your business can you not live without?
Planoly! It’s my favorite Instagram planner because I can upload photos from my computer or phone, schedule them and pre-write captions. It also allows me to schedule stories which comes in handy for sponsored campaigns.
5 of 13How do you decide how much to charge a brand?
When I first started working with brands I didn’t charge much. After a few months I noticed that everyone I approached said YES, so I increased my rates. As my audience and experience grows I continue to increase my rates. It’s very difficult to gauge how much to charge, but I think it’s good to ask for slightly more than you’re comfortable with and negotiate from there.
Women are often uncomfortable talking about money and asking for what we’re worth… but you are worth it! So get that paper!
6 of 13What was the biggest challenge you had to overcome when starting out?
When I first started as an influencer I was sending out a ton of requests to brands. I had a spreadsheet of who I wanted to approach and would just work my way down the list. Digging around to find the right contact was definitely hard - and it still is! I use LinkedIn and Google to try and find the head of marketing or a PR firm and go from there.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
Since my brand is all about being a stylish dog mom I make sure that my dog is a big part of all the content I create. That means I always use original images. Sometimes I see campaigns where the brand wants you to use their images. I would never do that because it wouldn’t be true to me and the Wear Wag Repeat brand. When I have the chance to photograph my dog alongside the product it’s going to get such a better response from my audience, which provides more value to everyone.
8 of 13What is the biggest challenge you face now that you have an established audience?
I’ve grown Wear Wag Repeat so much in the last two years, which is awesome, but it’s also a lot to keep track of! I use Trello to track campaigns and keep a checklist for every post I do (sponsored and organic), that way I don’t miss anything. It’s important to have a system to follow so that everything I do is consistent and organized.
9 of 13How did you grow your audience when you started out?
When I decided to turn my blog into a business I knew that I had to build up my audience on Instagram. I got obsessed with researching the algorithm and found a tribe of other accounts in my niche who helped each other by sharing what we found that worked. I always compare social media to a party. Imagine you went to a party at someone’s house and just talked about yourself, then took over the dining room table and layed out a bunch of stuff to sell. It would be awkward. They’d probably ask you to leave! That’s just like Instagram. If you only care about promoting yourself nobody is going to want to follow you. It’s important to take an interest in others and comment on people’s posts like you would with a friend that you care about.
10 of 13What helps you maintain your motivation to continue creating content?
My dog! Since my account is all about being a stylish dog mom I’m lucky to have the very best inspiration in the world. Lucy is always ready to try new things and go on an adventure. I always have something to post about with her.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Be authentic and share who you are. People love to get to know the person behind the account. Since you’re the only “you” in the world that’s what will set your account apart from everyone else. Try writing a caption where you share 10 little known facts about yourself. I bet it will be one of your most commented on posts!
12 of 13What is your most defining piece of content in your opinion? Why?
One of the most consistent elements in my content is the color pink. I’ve become known for my love of all things bright pink! So when I painted my front door that color last year it really helped me create more content that is instantly recognizable by my followers. I use the door as a backdrop on a lot of photos and stories so it’s helped create a visual identity for my brand. I think It’s important to have some consistent elements or colors that you can be known for.
13 of 13What brands would you most like to work with?
I’m biggest dream in the world is to work with Target! Can’t you picture a Wear Wag Repeat for Target collection with adorable leashes, bowls and purses that all coordinate?!