An Influencer Introduction With Tori Mistick

Tori Mistick shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?

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When people find out about my job they want to know how I actually make money. Valid question! I have a big mix of revenue streams from sponsored content, to guest posts and online courses. Plus, now that I’ve built up a fanbase I’m going to open the Wear Wag Repeat online store this Summer to sell exclusive products designed just for my followers!

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2 of 13How do brands find you?

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I find a lot of sponsored opportunities through influencer networks. They act as the middleman to coordinate brands and influencers and match us together. I also get emails directly from brands and if I see something I really love, then I’ll reach out to them via email myself.

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4 of 13What one tool for your content or your business can you not live without?

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Planoly! It’s my favorite Instagram planner because I can upload photos from my computer or phone, schedule them and pre-write captions. It also allows me to schedule stories which comes in handy for sponsored campaigns.

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6 of 13What was the biggest challenge you had to overcome when starting out?

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When I first started as an influencer I was sending out a ton of requests to brands. I had a spreadsheet of who I wanted to approach and would just work my way down the list. Digging around to find the right contact was definitely hard - and it still is! I use LinkedIn and Google to try and find the head of marketing or a PR firm and go from there.

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8 of 13What is the biggest challenge you face now that you have an established audience?

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I’ve grown Wear Wag Repeat so much in the last two years, which is awesome, but it’s also a lot to keep track of! I use Trello to track campaigns and keep a checklist for every post I do (sponsored and organic), that way I don’t miss anything. It’s important to have a system to follow so that everything I do is consistent and organized.

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9 of 13How did you grow your audience when you started out?

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When I decided to turn my blog into a business I knew that I had to build up my audience on Instagram. I got obsessed with researching the algorithm and found a tribe of other accounts in my niche who helped each other by sharing what we found that worked. I always compare social media to a party. Imagine you went to a party at someone’s house and just talked about yourself, then took over the dining room table and layed out a bunch of stuff to sell. It would be awkward. They’d probably ask you to leave! That’s just like Instagram. If you only care about promoting yourself nobody is going to want to follow you. It’s important to take an interest in others and comment on people’s posts like you would with a friend that you care about.

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10 of 13What helps you maintain your motivation to continue creating content?

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My dog! Since my account is all about being a stylish dog mom I’m lucky to have the very best inspiration in the world. Lucy is always ready to try new things and go on an adventure. I always have something to post about with her.

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11 of 13What's the one piece of advice you would give to someone just starting out in content creation?

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Be authentic and share who you are. People love to get to know the person behind the account. Since you’re the only “you” in the world that’s what will set your account apart from everyone else. Try writing a caption where you share 10 little known facts about yourself. I bet it will be one of your most commented on posts!

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13 of 13What brands would you most like to work with?

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I’m biggest dream in the world is to work with Target! Can’t you picture a Wear Wag Repeat for Target collection with adorable leashes, bowls and purses that all coordinate?!

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