An Influencer Introduction With Alpine With V
Alpine With V shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
I actually have a full time office job. Posting on Instagram is just something I do on the side.
2 of 13How do brands find you?
They either come across my page or through platforms like Cohley, Revfluence, etc.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
There is time and effort involved in making content and while I understand that only giving away free product makes financial sense for the brand, better relationships can be built if they pay the influencers. This way everyone is treating it like a job and it will likely result in higher quality content.
4 of 13What one tool for your content or your business can you not live without?
I use Photostop to increase the exposure of my photos when it's really gloomy in the mountains and to get rid of specks of dust on my lens that are visible in the photo.
5 of 13How do you decide how much to charge a brand?
I set my rates based on how well their product/service fits with my personal brand and how much content they are expecting from me.
6 of 13What was the biggest challenge you had to overcome when starting out?
It's still a struggle to post what I know will do well on Instagram versus the photos that reflect the challenges I face while climbing which I love way more than the glossy ones.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
I understand it's frustrating for people to see #ads everywhere, so I try to put some humor into my captions and really integrate the product with what I'm actually doing so it doesn't look unnatural.
8 of 13What is the biggest challenge you face now that you have an established audience?
I feel like the more I grow, the more I have to constantly stay on top of posting frequently. It's starting to feel more like a second job than the hobby it started out as.
9 of 13How did you grow your audience when you started out?
I just kept posting photos of me doing what I love on the weekend and people liked them.
10 of 13What helps you maintain your motivation to continue creating content?
I think the biggest reason I stay motivated is that I don't have to go out of my way to do it. For example, shooting content for a company that makes jackets is easy if I go out climbing and I'm wearing the jacket all day. I can end up wit 200 images by the time I'm back at the car and I just pick out the best from those.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Connect the content to doing something you love that you do anyway and that you will keep doing regardless of whether this industry exists. If it integrates into your life seamlessly, it won't feel like a bunch of work you have to do.
12 of 13What is your most defining piece of content in your opinion? Why?
Usually images of people hiking or sitting in front of a lake do way better than images of technical climbing. This was the first post that did really well where it's obvious that I had to cross some glacier terrain to get to the top. I think it defined the content I create as taking aesthetically pleasing photos on technical climbs that are off the beaten path for casual adventurers.
13 of 13What brands would you most like to work with?