An Influencer Introduction With Global Grasshopper

Global Grasshopper shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?

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It has to be how did you get into it, people are always curious about how you start something up.

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2 of 13How do brands find you?

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Luckily when you have a strong enough following or presence online they find you easily.

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3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?

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It would be easier if everyone respected that we’re a business too and not expect free advertising etc.

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4 of 13What one tool for your content or your business can you not live without?

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Wordpress, it makes uploading content so user friendly.

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5 of 13How do you decide how much to charge a brand?

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We have a standard rate which we assess every year depending on whether we now have much more traffic or followers.

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6 of 13What was the biggest challenge you had to overcome when starting out?

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Mastering SEO, organic traffic is essential for running your own website and it’s not an easy thing to achieve unless you work very, very hard.

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7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?

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I think you have to be honest, if you really hated a place you stayed or a product then I just wouldn’t write about it

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8 of 13What is the biggest challenge you face now that you have an established audience?

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How to monetize that following and traffic in the most effective way.

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9 of 13How did you grow your audience when you started out?

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With a lot of long 12 hour days and working at weekends. You just have to keep working and have blind faith that you will succeed.

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10 of 13What helps you maintain your motivation to continue creating content?

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Luckily travel has many different aspects to it so you can continue to be creative without things becoming too repetitive.

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11 of 13What's the one piece of advice you would give to someone just starting out in content creation?

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Be prepared to work very, very hard.

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12 of 13What is your most defining piece of content in your opinion? Why?

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The first which went viral, it was a photographic post on the most romantic places to visit in the world and it’s now had over a million views.

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13 of 13What brands would you most like to work with?

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I actually like working with car brands because you can be very creative with the content - for example we’ve made some very easy-on-the-eye roadtrip videos.

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