An Influencer Introduction With Global Grasshopper
Global Grasshopper shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
It has to be how did you get into it, people are always curious about how you start something up.
2 of 13How do brands find you?
Luckily when you have a strong enough following or presence online they find you easily.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
It would be easier if everyone respected that we’re a business too and not expect free advertising etc.
4 of 13What one tool for your content or your business can you not live without?
Wordpress, it makes uploading content so user friendly.
5 of 13How do you decide how much to charge a brand?
We have a standard rate which we assess every year depending on whether we now have much more traffic or followers.
6 of 13What was the biggest challenge you had to overcome when starting out?
Mastering SEO, organic traffic is essential for running your own website and it’s not an easy thing to achieve unless you work very, very hard.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
I think you have to be honest, if you really hated a place you stayed or a product then I just wouldn’t write about it
8 of 13What is the biggest challenge you face now that you have an established audience?
How to monetize that following and traffic in the most effective way.
9 of 13How did you grow your audience when you started out?
With a lot of long 12 hour days and working at weekends. You just have to keep working and have blind faith that you will succeed.
10 of 13What helps you maintain your motivation to continue creating content?
Luckily travel has many different aspects to it so you can continue to be creative without things becoming too repetitive.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Be prepared to work very, very hard.
12 of 13What is your most defining piece of content in your opinion? Why?
The first which went viral, it was a photographic post on the most romantic places to visit in the world and it’s now had over a million views.
13 of 13What brands would you most like to work with?
I actually like working with car brands because you can be very creative with the content - for example we’ve made some very easy-on-the-eye roadtrip videos.