An Influencer Introduction With Wanderfully Lost

Wanderfully Lost shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?

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Mostly they ask what being a blogger/content creator means. People still don’t understand it fully.

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2 of 13How do brands find you?

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I don’t really know, I guess they mostly stumble across my Instagram! Usually they email me.

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3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?

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yes definitely. They should always check to see if an influencer’s following corresponds to their target market and is authentic. Also, brands shouldn’t automatically aim to work with influencers with huge audiences. Often, ‘micro influencers’ are better value for money.

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4 of 13What one tool for your content or your business can you not live without?

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UNUM. I use it to plan my feed in advance and keep it cohesive.

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5 of 13How do you decide how much to charge a brand?

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I charge what I think I should be getting, but have also taken into account how much other influencers make (we all talk) and pricing guides on influencer agencies such as Tribe.

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6 of 13What was the biggest challenge you had to overcome when starting out?

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everything was much harder when starting out but the biggest challenge was visibility in a saturated field.

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7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?

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I am incredibly selective about what brands I work with. Not only quality wise, but if I don’t see a brand fitting in my style or my audience I won’t work with them.

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8 of 13What is the biggest challenge you face now that you have an established audience?

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Keeping them engaged and active!

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9 of 13How did you grow your audience when you started out?

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i was lucky enough to get hundreds of reposts from big Bali Instagram accounts before/as Bali was beginning to get super popular so I attribute most of my initial success to that.

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10 of 13What helps you maintain your motivation to continue creating content?

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well, as I’m in the travel niche and have been a professional photographer for a long time, I would be taking the photos I do even if I weren’t posting them to social media. It’s something I have always enjoyed and am passionate about so it’s not hard to find motivation.

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11 of 13What's the one piece of advice you would give to someone just starting out in content creation?

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Build up your technical skills with lots of practice, i am fully self taught! YouTube can be your best friend for editing advice.

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12 of 13What is your most defining piece of content in your opinion? Why?

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ohhh that’s a hard one. I love my Iceland photos the most I think but can’t narrow it down further. I visited in 2012 and again this year and it’s been a country that has really stuck with me on a personal level.

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13 of 13What brands would you most like to work with?

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I would love to work with some photography focused brands such as Canon/Nikon (I currently use both!) and GoPro.

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