An Influencer Introduction With Erin Spain
Erin Spain shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
“Do you make money doing that?”
2 of 13How do brands find you?
Usually via social media, or I connect with them at conferences
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
Please do not pitch us if you do not have the budget to pay us.
4 of 13What one tool for your content or your business can you not live without?
Lightroom for photo editing
5 of 13How do you decide how much to charge a brand?
I try to take into consideration how much time the project will take, what I will be providing the brand (high res photos, for example), how much physical labor is involved (if I’m building something), and then come up with a figure that I feel is fair and makes the work worth my time.
6 of 13What was the biggest challenge you had to overcome when starting out?
Not knowing how to do anything! I knew nothing about running a website, photography, DIY, etc. I just knew that I wanted to learn all of it.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
I don’t partner with brands or advocate for products that I don’t truly love or believe in. I say “no” more often than I say “yes” to brands. I think since I have done this for so long, my audience trusts what I have to say when I do promote a brand.
8 of 13What is the biggest challenge you face now that you have an established audience?
Grappling with social media algorithms so that my content is actually seen.
9 of 13How did you grow your audience when you started out?
I participated in link parties on other bigger blogs, used Pinterest to drive traffic, and tried to network with other bloggers so we could help promote each other.
10 of 13What helps you maintain your motivation to continue creating content?
I am passionate about what I do, and I write about what I love.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
If you aren’t truly passionate about the type of content you are creating, then you will hate it. Do it because you love it, or don’t do it at all. Rarely are you able to make a decent living overnight. It takes time, so you need to enjoy it.
12 of 13What is your most defining piece of content in your opinion? Why?
I think it would be my furniture painting tutorial. It went viral early on and has consistently been my biggest traffic driver for years.
13 of 13What brands would you most like to work with?
Any brands in the home decor or DIY niche. The Home Depot is one of my favorites to work with.