An Influencer Introduction With Katie Did What
Katie Did What shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
Can you really make money doing that?
2 of 13How do brands find you?
In the beginning, I would find brands and pitch them myself because my following was smaller, now brands find me mostly from a combination of my blog, Facebook page and Instagram page.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
That not all influencers are the same. Just because one person has 20,000 Instagram followers doesn’t mean they’ll have the same rate/work ethic/quality of content/promptness/engagement/etc as another person with the same number of followers. Look into who you are going to work with beyond just a follower count.
4 of 13What one tool for your content or your business can you not live without?
Gmail? Does that count? I don’t really use calendar software or schedulers or things like that.
5 of 13How do you decide how much to charge a brand?
We have a base rate for everything from blog posts to social posts. That goes up or down based on how good of a fit the brand is, and whether or not they will provide free product that is actually of value to us. A free bluetooth speaker (which we have a few of) provides no value, while a case of cold-brew coffee has tremendous value to us. :)
6 of 13What was the biggest challenge you had to overcome when starting out?
Writing to no one. It can get very lonely and be very discouraging asking questions on your blog and social channels that absolutely no one answers. You’ve just got to stick with it!
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
I do this by only accepting brand opportunities that truly fit into my own lifestyle. I’m not going to accept an opportunity for a camping tent because I don’t like camping. It’s much easier and better for my brand to say no to those opportunities than to try and force some authenticity for a paycheck.
8 of 13What is the biggest challenge you face now that you have an established audience?
Avoiding being stagnant. It’s easy to say, “I’ve got 20k here and 35k there, so I don’t need to grind for more followers” but that is simply never true. While it’s really hard to get that first 500 followers, it’s equally as hard or harder to take that number from 30k to 50k and then to 75k.
9 of 13How did you grow your audience when you started out?
By interacting with others like me, in my niche, who were also starting out. I commented on blogs and social media while being authentic and not self-promoting. This led to natural networking and growing of my blogging circle and audience. Giveaways and collaborations also help a lot at the beginning.
10 of 13What helps you maintain your motivation to continue creating content?
Mine is simple. Since my brand is a lifestyle brand around my own life and style, I simply look for the opportunity to create content from everyday moments. A day at the park can turn into a post about “8 Kids Snack Ideas” or a frustrating dinner at home can turn into a post about tips for getting your kids to stay at the dinner table. I think about issues that I am facing, and what I do to help solve those problems and I turn that into content to try and help other moms facing the same situation.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Be authentic. I know this is waaay overstated, but it cannot be more true. Authenticity will make or break you and your content in this space. If what you’re putting out there feels forced and awkward, you will have a lot of trouble finding people who want to follow you.
If you’re authentic, not only will people be more likely to follow you, you will be more likely to produce more and better content. Trying to force something isn’t easy or fun.
12 of 13What is your most defining piece of content in your opinion? Why?
I would have to say my post on How to Start a Lifestyle Blog because it opened up my content beyond lifestyle and allowed me to help so many other people start a blog. Over 700 people from that page have started their own blogs and we get countless “thank you” emails from people who said they were scared to start and were looking for something “exactly like this” post to help them. The success of that post alone has launched an entirely new website with paid courses planned in the future.
13 of 13What brands would you most like to work with?
We already work with a few of our favorite brands, like Nordstrom and Macy’s, but if I had to add one brand to our list- it would be Amazon. I mean, everybody loves Amazon!