An Influencer Introduction With Katie Did What

Katie Did What shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?

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Can you really make money doing that?

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2 of 13How do brands find you?

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In the beginning, I would find brands and pitch them myself because my following was smaller, now brands find me mostly from a combination of my blog, Facebook page and Instagram page.

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3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?

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That not all influencers are the same. Just because one person has 20,000 Instagram followers doesn’t mean they’ll have the same rate/work ethic/quality of content/promptness/engagement/etc as another person with the same number of followers. Look into who you are going to work with beyond just a follower count.

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4 of 13What one tool for your content or your business can you not live without?

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Gmail? Does that count? I don’t really use calendar software or schedulers or things like that.

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5 of 13How do you decide how much to charge a brand?

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We have a base rate for everything from blog posts to social posts. That goes up or down based on how good of a fit the brand is, and whether or not they will provide free product that is actually of value to us. A free bluetooth speaker (which we have a few of) provides no value, while a case of cold-brew coffee has tremendous value to us. :)

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6 of 13What was the biggest challenge you had to overcome when starting out?

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Writing to no one. It can get very lonely and be very discouraging asking questions on your blog and social channels that absolutely no one answers. You’ve just got to stick with it!

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7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?

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I do this by only accepting brand opportunities that truly fit into my own lifestyle. I’m not going to accept an opportunity for a camping tent because I don’t like camping. It’s much easier and better for my brand to say no to those opportunities than to try and force some authenticity for a paycheck.

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9 of 13How did you grow your audience when you started out?

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By interacting with others like me, in my niche, who were also starting out. I commented on blogs and social media while being authentic and not self-promoting. This led to natural networking and growing of my blogging circle and audience. Giveaways and collaborations also help a lot at the beginning.

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10 of 13What helps you maintain your motivation to continue creating content?

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Mine is simple. Since my brand is a lifestyle brand around my own life and style, I simply look for the opportunity to create content from everyday moments. A day at the park can turn into a post about “8 Kids Snack Ideas” or a frustrating dinner at home can turn into a post about tips for getting your kids to stay at the dinner table. I think about issues that I am facing, and what I do to help solve those problems and I turn that into content to try and help other moms facing the same situation.

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13 of 13What brands would you most like to work with?

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We already work with a few of our favorite brands, like Nordstrom and Macy’s, but if I had to add one brand to our list- it would be Amazon. I mean, everybody loves Amazon!

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