An Influencer Introduction With Blissful Basil

Blissful Basil shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?

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How do you make money?

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2 of 13How do brands find you?

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Oftentimes through social media (especially Instagram) or through PR firms.

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3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?

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Quality, dedicated bloggers put a lot of time (e.g., 10–14 hours per post) and effort into the work they create and should be compensated as such (read: freebies and samples don’t pay the rent)!

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4 of 13What one tool for your content or your business can you not live without?

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Besides my DSLR(I use the Canon 5D Mark III. I love the rich colors that Canon captures, and the Mark III, specifically, has such a wide and wonderful range of features and capabilities.) for snapping photos, I rely heavily on social media tools like Iconosquare for scheduling content and replying to comments.

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6 of 13What was the biggest challenge you had to overcome when starting out?

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Carving out my niche and owning it. It can be tempting to look around to see what others are doing and to try and jump on the bandwagon with trends, but there’s so much more for people to appreciate when you’re true to yourself and share your authentic talents with the world.

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8 of 13What is the biggest challenge you face now that you have an established audience?

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Staying true to my message and sharing openly. It can be tempting to try to appease everyone, but oftentimes that means shielding yourself or diluting your message.

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10 of 13What helps you maintain your motivation to continue creating content?

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I truly love creating recipes, photographing them, and writing. If I didn’t LOVE what I do, it’d be way too much work to keep up with it. Blogging might appear glamorous or easy from the outside, but I assure you it’s not.

It’s hard, complicated work, and you’re expected to be an expert at so many things. If the curiosity to always be learning new things and a general love for the process aren’t there, it’ll be a constant struggle.

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12 of 13What is your most defining piece of content in your opinion? Why?

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Either my cookbook, Blissful Basil, or this blog post (which, rather ironically, has nothing at all to do with food).

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13 of 13What brands would you most like to work with?

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I’m very lucky to be working with many of my dream brands at the moment, including Natural Delights Medjool Dates, Bob’s Red Mill, Nasoya, The Jackfruit Company, etc.

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