An Influencer Introduction With Blissful Basil
Blissful Basil shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
How do you make money?
2 of 13How do brands find you?
Oftentimes through social media (especially Instagram) or through PR firms.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
Quality, dedicated bloggers put a lot of time (e.g., 10–14 hours per post) and effort into the work they create and should be compensated as such (read: freebies and samples don’t pay the rent)!
4 of 13What one tool for your content or your business can you not live without?
Besides my DSLR(I use the Canon 5D Mark III. I love the rich colors that Canon captures, and the Mark III, specifically, has such a wide and wonderful range of features and capabilities.) for snapping photos, I rely heavily on social media tools like Iconosquare for scheduling content and replying to comments.
5 of 13How do you decide how much to charge a brand?
When I initially set my rates, I determined a base hourly rate and multiplied it by the number of hours an average post took me to create and then added on a “placement fee” based on the number of views an average post received on my blog at the time.
Since then, I’ve upped my prices each year based on demand (as I only take on a limited number of sponsored projects each month). Also, I recently discovered the site Social Blue Book, and have found that my rates are right in line with their suggested rates, which makes me even more confident that my rates are competitive.
6 of 13What was the biggest challenge you had to overcome when starting out?
Carving out my niche and owning it. It can be tempting to look around to see what others are doing and to try and jump on the bandwagon with trends, but there’s so much more for people to appreciate when you’re true to yourself and share your authentic talents with the world.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
First and foremost, I only work with brands that fully align with the values I infuse into my blog. This ensures that the partnerships I take on are natural and rather effortless extensions of my own brand.
Also, I only work with brands that give me the space and trust to express my creativity while showcasing their product/s. If a brand has a very controlling approach or demands that I make a very specific recipe, I politely decline to work with them as that type of relationship typically ends up feeling forced.
8 of 13What is the biggest challenge you face now that you have an established audience?
Staying true to my message and sharing openly. It can be tempting to try to appease everyone, but oftentimes that means shielding yourself or diluting your message.
9 of 13How did you grow your audience when you started out?
Honestly, I just kept at it. If there’s some magic trick, I certainly haven’t discovered it.
But one thing that did help steadily build my audience over time was to post consistently. I used to post very inconsistently for the first two or three years, and it wasn’t until I began posting consistently (three times per week) that my audience really started to grow.
10 of 13What helps you maintain your motivation to continue creating content?
I truly love creating recipes, photographing them, and writing. If I didn’t LOVE what I do, it’d be way too much work to keep up with it. Blogging might appear glamorous or easy from the outside, but I assure you it’s not.
It’s hard, complicated work, and you’re expected to be an expert at so many things. If the curiosity to always be learning new things and a general love for the process aren’t there, it’ll be a constant struggle.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Slow and steady and quality over quantity. Sure, there are stories of overnight success in the blogging world, but those are few and far between. Most of us got to where we are by working hard and working consistently. If your goal is simply to make small, steady improvements with every single post, then you’re on the right track.
12 of 13What is your most defining piece of content in your opinion? Why?
Either my cookbook, Blissful Basil, or this blog post (which, rather ironically, has nothing at all to do with food).
13 of 13What brands would you most like to work with?
I’m very lucky to be working with many of my dream brands at the moment, including Natural Delights Medjool Dates, Bob’s Red Mill, Nasoya, The Jackfruit Company, etc.