An Influencer Introduction With The Travel Hack

The Travel Hack shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?

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How do I make money!

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2 of 13How do brands find you?

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Word of mouth and Google searches

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3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?

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Most influencers make a decent living from their profession so offering them freebies isn’t usually a tempting offer.

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4 of 13What one tool for your content or your business can you not live without?

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My MacBook Pro

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5 of 13How do you decide how much to charge a brand?

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It’s usually a mixture of things. Mostly how much time it will take me but it also comes down to the likeability and professionalism of the person I’m talking with. If I like them and feel like they have my best interests at heart then I’m happier to work with them.

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6 of 13What was the biggest challenge you had to overcome when starting out?

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Starting from scratch was a challenge in itself. I didn’t know how to use a camera or how to use Wordpress or anything. This was 2008 and even uploading images to social media was a new challenge!

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7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?

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I always say The Travel Hack is like the girl next door is telling you about her holiday, but she has loads of great tips and advice. I try to keep this in mind when I’m writing. I feel like I’m just chatting to my readers but I want to be able to give them enough information to replicate my trips.

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8 of 13What is the biggest challenge you face now that you have an established audience?

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The fear of trying something new. After a few years of blogging I realise exactly what worked and what didn’t work and it’s difficult to try anything new when you already have a specific formula you know works. When you know you have thousands of people reading your content, the fear of failing is higher!

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9 of 13How did you grow your audience when you started out?

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I was very, very active on social media. I was always chatting to people, always responding, always liking, always commenting. There is no secret, just be active!

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10 of 13What helps you maintain your motivation to continue creating content?

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My blog started as an online journal and, essentially, that’s still what it is and that’s part of the reason I’ve kept it up for so long. I love looking back on old blog posts and remembering my travels and experiences. Even if there was no money in it, I’d still be doing it for that reason.

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11 of 13What's the one piece of advice you would give to someone just starting out in content creation?

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Figure out who you are and what you stand for and what you want to be known for. Most people say, ‘Just be yourself’, but I find that most people don’t really know who they are. Think about who you are and then let this shine.

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13 of 13What brands would you most like to work with?

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I’ve been pretty lucky and have worked with a lot of my favourite brands already. It was really exciting working with brands like Emirates Holidays, Visit Britain, Virgin Atlantic, Skyscanner, Microsoft, American Express and Kuoni.

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