An Influencer Introduction With The Travel Hack
The Travel Hack shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
How do I make money!
2 of 13How do brands find you?
Word of mouth and Google searches
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
Most influencers make a decent living from their profession so offering them freebies isn’t usually a tempting offer.
4 of 13What one tool for your content or your business can you not live without?
My MacBook Pro
5 of 13How do you decide how much to charge a brand?
It’s usually a mixture of things. Mostly how much time it will take me but it also comes down to the likeability and professionalism of the person I’m talking with. If I like them and feel like they have my best interests at heart then I’m happier to work with them.
6 of 13What was the biggest challenge you had to overcome when starting out?
Starting from scratch was a challenge in itself. I didn’t know how to use a camera or how to use Wordpress or anything. This was 2008 and even uploading images to social media was a new challenge!
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
I always say The Travel Hack is like the girl next door is telling you about her holiday, but she has loads of great tips and advice. I try to keep this in mind when I’m writing. I feel like I’m just chatting to my readers but I want to be able to give them enough information to replicate my trips.
8 of 13What is the biggest challenge you face now that you have an established audience?
The fear of trying something new. After a few years of blogging I realise exactly what worked and what didn’t work and it’s difficult to try anything new when you already have a specific formula you know works. When you know you have thousands of people reading your content, the fear of failing is higher!
9 of 13How did you grow your audience when you started out?
I was very, very active on social media. I was always chatting to people, always responding, always liking, always commenting. There is no secret, just be active!
10 of 13What helps you maintain your motivation to continue creating content?
My blog started as an online journal and, essentially, that’s still what it is and that’s part of the reason I’ve kept it up for so long. I love looking back on old blog posts and remembering my travels and experiences. Even if there was no money in it, I’d still be doing it for that reason.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Figure out who you are and what you stand for and what you want to be known for. Most people say, ‘Just be yourself’, but I find that most people don’t really know who they are. Think about who you are and then let this shine.
12 of 13What is your most defining piece of content in your opinion? Why?
I recently started writing about the work/life balance and the fact that my partner and I choose to work less so we can spend more time together and as a family.
It means we have less money but our quality of life is so much better. We work 3 days a week and have 4 day weekends and it’s the best. I wrote a blog post about this and it’s something I’m really proud of as I’m starting to encourage people that life is all about experiences over possessions and having more money doesn’t necessarily make you happier.
13 of 13What brands would you most like to work with?
I’ve been pretty lucky and have worked with a lot of my favourite brands already. It was really exciting working with brands like Emirates Holidays, Visit Britain, Virgin Atlantic, Skyscanner, Microsoft, American Express and Kuoni.