An Influencer Introduction With A Mom's Take

A Mom's Take shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?

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Most people want to know how I got started and how blogging is a job that can actually produce an income.

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2 of 13How do brands find you?

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Brands find me through a variety of means. I have developed relationships over the years that have added me to contact lists as well as being named on the Cision Top 50 US Mommy Bloggers list.

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3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?

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I want brands to recognize that blogging is a full time job with a ton of responsibilities. I look to partner with brands that recognize our value, time, effort, and talents and are fair with their offers.

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4 of 13What one tool for your content or your business can you not live without?

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I love CoSchedule which helps me work more effectively with my team of writers and keeping on top of a content schedule.

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5 of 13How do you decide how much to charge a brand?

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I look for feedback from others in my field and update my rates about once a year to stay in an appropriate rate based on what others in my niche are charging.

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6 of 13What was the biggest challenge you had to overcome when starting out?

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Starting a blog is a ton of work and a daily grind. That never really goes away. The beginning process requires a ton of dedication and hard work. Things won’t take off overnight, and to be an entrepreneur you have to be willing to put in that “sweat equity.”

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7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?

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I’ve changed direction of my blogging style several times over the 8 years I have been blogging to follow trends and be innovative. I also utilize a team so that when the product isn’t a natural fit for me, I’m not simply trying to push to make it work - I pass on the opportunity to another one of my writers who it is a natural fit for!

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8 of 13What is the biggest challenge you face now that you have an established audience?

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The biggest challenge as an established blogger is not losing steam. There is always so much “more” you can be doing such as fixing up old blog posts, adding new content, working on social media, or following the latest trend. It can be very overwhelming, so not overbooking or putting too many expectations on myself helps me to stay in the game.

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9 of 13How did you grow your audience when you started out?

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I was able to grow my initial audience quickly through giveaways, which were a big thing back in 2010. It’s not a strategy I use anymore, and not something I’d recommend to new bloggers. Instead, invest your time in your favorite social media channel - just one. I recommend Pinterest if you have a lot of quality content or Instagram if you’re really good at engaging with your audience.

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10 of 13What helps you maintain your motivation to continue creating content?

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I allow myself the grace to take breaks when burnouts happen, and that helps keep me engaged and enjoying this career. Looking into traffic analytics helps make it easier to find motivation for new content. Once I have an idea, the rest of the post falls into place pretty easily.

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11 of 13What's the one piece of advice you would give to someone just starting out in content creation?

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My advice for a new blogger is to recognize how much work, sweat, and tears goes into the behind the scenes of blogging. It’s a fun process, but someone new in the field should recognize it’s not easy and it may take you a year of hard work before you start seeing much success. If you’re willing to put in the effort, it will pay off, but you have to recognize there are sacrifices and hard days ahead and the most important part of this career path is pushing through and never giving up.

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12 of 13What is your most defining piece of content in your opinion? Why?

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One of my posts that I really love was shared despite not really fitting the majority of the rest of my content. At the time, my husband and I were on a journey towards paying off all of our debt. It inspired a series of printable budgeting worksheets that still get tons of traffic! I think just being authentic and real shows in what you create.

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13 of 13What brands would you most like to work with?

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I love working with brands that hand over the creative reins and don’t have 100 hoops to jump through. I’ve worked with a huge variety of brands over the years, and look forward to partnering with a variety still in the years to come.

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