An Influencer Introduction With Pretty Opinionated
Pretty Opinionated shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
When I tell friends and family, their first question is “is that a real job?” Followed quickly by “how do you make money?”
2 of 13How do brands find you?
Pretty Opinionated has been around for about 7 years, so a lot of my contacts come from people I’ve worked with, or from networks that I’ve joined over the years. Some just find me by looking at my About Page.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
Our names! Seriously, I can’t tell you how many brands send me a template email addressed to “Dear Admin” or “Dear Pretty Opinionated.” Knowing my name shows that you took the time to at least look at my About Page and sets the tone for our entire business relationship.
4 of 13What one tool for your content or your business can you not live without?
Oh gee, so many, it’s hard to choose! Wordpress is pretty obvious, I couldn't blog without it. Less obvious, though, I’d have to say Tailwind. I love Pinterest, and Tailwind helps me maximize my pinning time.
5 of 13How do you decide how much to charge a brand?
I have a standard sponsored post rate that I’ve come up with based on my audience, reach, and the amount of work that I put into a post, but there are times I’ll lower it for certain brands. If I have a long-standing relationship with them, I’ll accept a slightly lower rate because I know they’ll be back to work together again. I also have discounts for very small businesses just starting out (as well as a Kickstarter rate for totally new brands).
6 of 13What was the biggest challenge you had to overcome when starting out?
My own fears and shyness. I’m a very anxious person, and for months I didn’t even speak in blogging groups. Even today, I get in my own way because I’m too afraid of rejection to counter a brand’s hi-res image offer with my rates. So I just delete them a lot of the time and move on.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
I used to write dry, boring material for content mills before I started blogging. When I began Pretty Opinionated, I promised myself that those days were over. I remind myself constantly that this is MY site, and I don’t have to bend to anyone’s will but my own. Of course, I tailor my content and voice depending on the project, but it’s still MY voice.
8 of 13What is the biggest challenge you face now that you have an established audience?
Keeping up the steam. There are some days that I have such bad blogger burnout that I don’t even want to think about writing. I batch write when I’m in the mood so that I always have something to pull out on days when I just want to curl up and take a nap!
9 of 13How did you grow your audience when you started out?
Giveaways. That’s how most of us did it back then! It’s still a great way to reach new audiences.
10 of 13What helps you maintain your motivation to continue creating content?
I just remind myself that if I don’t write, I don’t pay the bills. The threat of homelessness is definitely a good motivator!
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Use your own voice and follow your instincts. There are a million and one of “seasoned” bloggers just waiting to tell you how you should be doing things. I’ve always done things my own way, and it’s worked out just fine.
12 of 13What is your most defining piece of content in your opinion? Why?
That’s really hard to say because I put my heart and soul into most of my content. If forced to choose, I’d say writing my son’s birth story was the hardest thing. He was a 32-weeker and his birth was traumatic. Fortunately, he ended up just fine, but writing it made me think about what could have happened. It’s what made me become so passionate about maternal health in other countries.
13 of 13What brands would you most like to work with?
Universal Studios. My son and I dream of going to The Wizarding World! I’d also love to work with Carnival or another great cruise line. On a smaller scale, I’d love to work with HP again. I worked with them years ago through a network that doesn’t seem to exist anymore, and we are definitely an HP family. Oh, and my mom would kill me if I didn’t mention Roomba. She’s wanted one of those forever! There are a lot of brands out there that I’d love to work with!