An Influencer Introduction With Travel Babbo
Travel Babbo shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
It’s a tie between Where are you going next? and Can you adopt me?
2 of 13How do brands find you?
I have no idea! Four years ago, when I started, I wondered when I would start getting emails from brands. Then I had brands offering to send me products in exchange for promotion. Then I got invitations for group press trips, and then for individual trips. And then I started getting paid campaign offers. But I don’t know how brands find me.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
They should know what their goals are and how they see me and my website/social media helping to achieve those goals. I have brands contact me all the time about showcasing their products on my Instagram feed. But I honestly don’t think Instagram is the best platform for a lot of them, and I tell them that. I feel like I’m constantly educating brands.
4 of 13What one tool for your content or your business can you not live without?
A toss-up between my laptop and my phone. I can do almost everything with my phone, including taking blog-worthy photos, but I hate actually composing blog posts on my phone.
5 of 13How do you decide how much to charge a brand?
I have a rate sheet based on what I think my marketing/promotion is worth right now, and it more or less matches most of the unsolicited offers I get. I also have a lot of friends who are travel bloggers and I have a decent feel for the contracts others are signing.
6 of 13What was the biggest challenge you had to overcome when starting out?
I need to document our travels but I don’t want to change our travels, and I never want travel to be less fun for my kids. So there’s the constant challenge of balancing those three things. It’s tough when a campaign requires 30 great photos in 3 days and I have a kid who’s tired!
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
I’m extremely picky when it comes to accepting campaigns. I stay true to my family travel niche, and I turn down any destination-related campaigns that I don’t think my kids would enjoy. If there’s a project where I’m not confident I can deliver a positive ROI, I don’t take it.
8 of 13What is the biggest challenge you face now that you have an established audience?
I need more weeks in the year to travel! Now that two of my kids are in middle school, they don’t want to miss school anymore. So I’m limited in my ability to accept travel campaigns. All travel needs to fit into school breaks.
9 of 13How did you grow your audience when you started out?
I ran Facebook ads consistently in the beginning, spending $10/day to attract 150 or so North American family travelers a day. I’m glad I did it, since it’s now a lot harder to get new Facebook followers through ads. Or rather, it’s gotten a lot more expensive.
10 of 13What helps you maintain your motivation to continue creating content?
I love to inspire. I want a family that’s thinking about a $6,000 Disney vacation to find my site and realize that they can go to Costa Rica for half that, and expose their kids to a different culture in the process.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Have amazing photography. You can’t gain a following on Instagram, or attract sponsors, with mediocre photos.
12 of 13What is your most defining piece of content in your opinion? Why?
The photos of my kids at Giraffe Manor in Kenya are always my most popular posts. I’m glad we went before the lodge became popular with big Instagrammers. All of the photos from there look the same now.
13 of 13What brands would you most like to work with?
I’d love to partner with an airline (I’m partial to Star Alliance carriers but could be enticed to switch)! My favorite brands that I’ve never partnered with include Canon, Patagonia, Apple, Bose, Amazon Kindle, GeoEx, and National Geographic Expeditions.