An Influencer Introduction With Bucket List Journey
Bucket List Journey shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
The number one question I get is: “can you actually make money doing that?” And the answer is yes. Though it took a lot of persistence, determination and good old-fashioned hard work, I now make what would be considered a very good monthly salary in California.
2 of 13How do brands find you?
Brands have found me in many different ways: through Instagram hashtags, on “top blogger lists” and through Google searches (mostly for the term bucket list). Some have also said that there have been recommendations from other bloggers and other pr representatives.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
The biggest numbers don’t always mean the best fit for your brand. Just because a travel blog gets a million pageviews per month does not mean that your branded article about the best restaurant in XYZ will be a success. Delve deeper to make sure that the niche is a fit, there is appropriate engagement and that the creator is knowledgeable about proper techniques to push the post to success.
4 of 13What one tool for your content or your business can you not live without?
Having a keyword search tool (I use Keysearch) and knowing how to use it has substantially increased my monthly blog numbers. It is also a great tool when working with brands so I can create the perfect titles and content to ensure the best Google return.
5 of 13How do you decide how much to charge a brand?
Much of the decision is based on the deliverables requested and actual time the project would take, which includes travel, creation, editing, etc. I have standard fees for each deliverable and a per diem, then I just total it all together.
6 of 13What was the biggest challenge you had to overcome when starting out?
The biggest challenge in the beginning was getting visitors to my site, especially because it’s much harder for a new blog to rank high in the search engines. I spent a lot of time networking, commenting and contributing to other blogs.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
This starts with the negotiations with a brand. I make sure that all my contracts state that all sponsored content fits within the Bucket List Journey brand, while still being beneficial for the company I am working for.
8 of 13What is the biggest challenge you face now that you have an established audience?
The biggest challenge is making sure that I am consistently producing content that is unique and entertaining, as well as informative. And to not get swayed by the financial gains of posting something that does not fit within my brand.
9 of 13How did you grow your audience when you started out?
Like I said earlier, the biggest challenge was getting readership. Besides the things I already mentioned, I also read A LOT about beginning blogging tips. There are so many resources out there!
10 of 13What helps you maintain your motivation to continue creating content?
I am motivated to continue blogging by many different things. Every reader thank you email I get is probably the biggest motivator followed by seeing my numbers and income grow.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
There are a million bloggers out there (literally!) and a significant chunk of them focus on travel, so in order to stand out amongst the crowd pick a sub-niche under the travel blogging realm (or whatever topic you are writing about). This could mean specializing in a particular country or solely on family adventure or luxury destinations. Whatever you choose, make sure you know you're going to absolutely love writing about it. Maintaining a successful blog takes dedication and many hours of work a week. If you are not truly passionate about your topic, not only will readers see right through your articles, it will be torturous every time you sit down at the computer to create a new post.
12 of 13What is your most defining piece of content in your opinion? Why?
The most defining article I wrote was about overcoming anxiety to live your dream which gave the 8 tactics I used in facing my own fears. It was an important piece because it was an admission to my own struggles and a way of helping others at the same time.
13 of 13What brands would you most like to work with?
I don’t have specific brands on my radar, though I know that the ones I like to work with most are those that I use on a regular basis, who help to inspire people to live their dreams and/or those that are giving back in some way.