An Influencer Introduction With Adaatude

Adaatude shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 12What question are you asked the most when you tell someone you're a blogger/content creator?

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How can I be an influencer and how soon can I make money from being an influencer? Literally the question I get asked multiple times a day. Everyone wants to know how to do it and how to make money tomorrow. The first question is “do you have an Instagram account?”

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2 of 12How do brands find you?

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Brands will either find me via my Instagram profile, influencer software, or are recommended to me from other bloggers and PR connections. Additionally, my audience will recommend a brand to be featured on my platforms for review, so in this case I reach out to the brand directly.

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3 of 12Is there anything that you believe a brand should know before they begin reaching out to influencers?

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The main thing that the brand should know is what they are looking for. By this, they should know what kind of service they are requesting as well as what type of connection they would like to create, with the influencers they are reaching out to. For example, if they are looking for fitness specific influencers, they have to do their research and find the specific fitness influencer they think would make the best impact with their team. Also, they should have a predetermined budget allotted. Nothing is free in today’s world, and it seems many brands reach out to influencers with little to no budget expecting influencers to do hours of work for free.

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4 of 12What one tool for your content or your business can you not live without?

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My biggest tool is my social media manager, who helps me manage messages, comments and emails. When it comes to people reaching out via Instagram DM and asking for a specific link to clothing, she helps me get the link organized and ready so I can then DM the right information to everyone. She also helps me respond and engage on some of my favorite accounts.

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5 of 12How do you decide how much to charge a brand?

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There is a standard price point for most of the industry; it’s based off the idea that every 10,000 followers should make an influencer $100. Therefore 100,000 followers would equate to $1,000 in payment. This is the standard, but there are many many exceptions. If someone is verified or a “celebrity figure” they charge much more than this average. Engagement also determines if someone should be paid less than this standard, so it can vary a bit but this pricing is fairly common in the space.

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6 of 12How do you personally keep your content true to your voice while also delivering value to a brand?

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One of the biggest things about my brand since its inception in 2012, is that I have never had my opinion bought. Because I had a corporate job from 2012-2018, I never felt the urge to lie to my audience in exchange for a brand collaboration. If I didn’t care for a product, I simply did not mention it at all. It’s one of the most important things to me to be honest in every review and this is why I will never vouch for something I personally do not believe in.

How did you decide to finally go full time going into 2019?

Last October, I received two amazing trip opportunities. At this time, I was still working corporate, and I had no more PTO left for the rest of the year because I had taken my PTO to do brand trips and press related days off so I could flourish my business. At that moment, I realized this was "the sign" to leave my corporate job and pursue my social media passions full-time!

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7 of 12What is the biggest challenge you face now that you have an established audience?

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The biggest challenge now is to stand out; this year my goal is to inspire other bloggers and content creators because I don’t want to create the same content that everyone else is creating. This was important to me during NYFW(New York Fashion Week), because everyone had the same kind of content. While there are iconic shots, I want to stand out and do things my way because this is definitely important to me moving forward. Now that I have the time to dedicate to creative direction, it is the most important part of my content.

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8 of 12How did you grow your audience when you started out?

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The first 1,000 was extremely hard, and I remember messaging and engaging with all sorts of people for months. Once I got to 1,000 I felt like I had a solid base so this helped me gain the next 1,000. With my consistent blog posts, and my non frequent photos on Instagram, I was able to get to 40,000 followers before I learned about the idea of a giveaway. Once giveaways were being accepted, it was game over.

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9 of 12What helps you maintain your motivation to continue creating content?

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Writing helps me maintain motivation with being a content creator, because I love to write. Since I’ve never been great with the spoken word, I prefer to write my thoughts and feelings out. It gives me more time to eloquently articulate exactly what I’m feeling and thinking. This is originally how I started blogging because I wanted to share my thoughts with anyone who would read them.

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10 of 12What's the one piece of advice you would give to someone just starting out in content creation?

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My biggest piece of advice is to simply stay true to yourself and the content you are creating. BE YOURSELF. Do not create content on a topic you don’t love and don’t feel passionate about, because people will sense your lack of excitement. If you are not passionate about what you’re writing and sharing, people will see right through it.

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11 of 12What is your most defining piece of content in your opinion? Why?

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My most defining piece of content is this shot from Brooklyn. Because I am definitely someone who keeps it real 100% of the time, people know that I will speak the truth about products, clothes and everything else I decide to talk about to my audience; this is why I absolutely love this particular shot because I felt like I was capturing New York City raw realness.

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12 of 12What brands would you most like to work with?

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I would love to work long-term with Estee Lauder, BUXOM, Sephora, Eva NYC, Clarins, Steve Madden, Revolve and Tresemme. There’s many more brands that I love and would love to secure collaborations, but these come to mind in the moment!

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