An Influencer Introduction With Sweet Ambs

Sweet Ambs shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?

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I actually start out by telling people I’m a cookie decorator and then I use the blogger/content creator explanation to clarify what I do. When I say I make cookies, they think I’m working in a bakery fulfilling orders (I rarely take orders, most of my time is spent filming cookie decorating tutorials and editing!).

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2 of 13How do brands find you?

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Most brands find me through Instagram, Facebook, and Google.

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3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?

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Brands should be prepared to pay creators for their work. There are so many brands who offer product or “exposure” in exchange for content, but that doesn’t pay the bills.

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4 of 13What one tool for your content or your business can you not live without?

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Social media

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5 of 13How do you decide how much to charge a brand?

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I base the pricing on how many hours are spent on a project. I offer a set price for different packages - for example, a YouTube package includes a full length tutorial, a Facebook post, an Instagram post, and a blog post, so that package is the most expensive and the prices go down from there.

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6 of 13What was the biggest challenge you had to overcome when starting out?

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Figuring out how to monetize! I started out selling decorated cookies online, which took so many hours and paid very little. I lived at home with my parents for the first two years of running my business. Once I started creating tutorials and teaching classes, I began to see a profit.

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7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?

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I make sure all of my videos are filmed and editing in the same style so that even branded posts fit in with the rest of my content. I only work with products that I can incorporate into my videos without compromising the quality that my viewers are accustomed to.

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8 of 13What is the biggest challenge you face now that you have an established audience?

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Keeping up with creating content on a regular basis.

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9 of 13How did you grow your audience when you started out?

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My audience grew exponentially when I started posting videos to Facebook and Instagram. Before that, I was sharing photos and links to my blog and YouTube channel.

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10 of 13What helps you maintain your motivation to continue creating content?

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I love decorating cookies (even after 10+ years), so it’s been relatively easy to come up with new designs. There are certainly times when I have a creative block, but it always passes.

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11 of 13What's the one piece of advice you would give to someone just starting out in content creation?

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Make sure you have good lighting! I started out using natural light, which I think looks best, but it’s inconsistent throughout the day. I now use a daylight-balanced LED panel to film my videos.

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12 of 13What is your most defining piece of content in your opinion? Why?

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Several people have told me they started following me after seeing my Valentine’s Day cookie video on Facebook. It is by far my most popular and it features the basic techniques that I teach in my tutorials and classes.

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13 of 13What brands would you most like to work with?

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I’d love to work with Mattel to create a video on how to decorate Barbie cookies!

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