An Influencer Introduction With Be My Travel Muse
Be My Travel Muse shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
Ugh, How I make my money! I totally get the curiosity, I really do, but it always surprises me that people think that’s OK to ask.
2 of 13How do brands find you?
I think most of them find me on Google. Often PR firms reach out on their behalf, so I think while they are doing their research they come across my website or articles that have featured me.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
Yes - a lot of people fake it. A lot of people join comment pods on Instagram and agree to push up each others’ work. It’s easy to game the numbers, so ask for concrete examples of when the person demonstrated ROI for a past client. Can they show evidence of purchases or bookings as a result of their work? Can they prove the client made their money back? A legitimate business will be able to, so don’t just look at numbers, they can be deceiving.
4 of 13What one tool for your content or your business can you not live without?
Wordpress! I think most bloggers would agree on that one.
5 of 13How do you decide how much to charge a brand?
It totally depends on what they want. Sometimes they want video, or to buy photos, or more than one blog post. So each partnership has been structured differently because each client has wanted something different. My fee has gone up year over year but that’s simply because my business keeps growing, so it makes sense because the value goes up year over year as my reach grows.
6 of 13What was the biggest challenge you had to overcome when starting out?
Staying the course in the beginning. It’s hard to be working and working and just feeling like you’re throwing it into the void, hoping that someone is reading it. Most businesses don’t make money right away so that something to keep in mind with blogging as well - it’s a startup like any other.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
I think it starts with only choosing to partner with brands that are already a natural fit. You’re not going to see me promoting weight loss tea but language learning software makes a ton of sense. If it’s a destination, I usually have a lot of control over the itinerary so that it matches my brand, and this has gotten easier with each passing year. I have found that the brands and companies who find me do so because they specifically want to work with someone in my niche and therefore many of the projects that come to me naturally make sense.
8 of 13What is the biggest challenge you face now that you have an established audience?
The farther your message spreads, the more the ugly side of the Internet comes out. I think this is especially true if you take a hard stance on something, like I do with female empowerment. So I’ve had some trolling and some weird Internet stalkers and that’s not really something I pictured dealing with when I first started out. I think I kind of like driving in a car, people are a lot more aggressive on the Internet than they would be if they were sitting right in front of you. People forget that we’re all just human beings.
9 of 13How did you grow your audience when you started out?
I tried to get featured on as many other platforms as possible. I would reach out and pitch myself, on Instagram I would use the hashtags and tag bigger accounts. It used to be easier back then that it is now but that was my main method.
10 of 13What helps you maintain your motivation to continue creating content?
The art itself. I love to write, I love to photograph, I just have an artistic nature so this is truly my dream job.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Make sure you’re doing it because you love it. If it’s about the money, then there will never be enough. If it’s about getting free vacations, then it’s going to be easy to burn out because though it may not look like it, this is seriously hard work. Most of the super successful influencers you see are putting in crazy work weeks, and they’re willing to do that because they love it. You have to love it, because there’s always going to be someone hungrier and harder working climbing that ladder if you don’t.
12 of 13What is your most defining piece of content in your opinion? Why?
Wow, how does one choose? I wrote a pieceabout a year ago with my full history as a content creator and how I got here and the response was amazing. I think this really helps me to connect with my readers and for them to see what my path was to get here. Photography wise, this is my most popular photo,
13 of 13What brands would you most like to work with?
I would love to work with more outdoor brands. I think Lifestraw, AIDA, Which is a free diving organization, and Backcountry would all make a lot of sense!