An Influencer Introduction With Wander Lusters

Wander Lusters shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?

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How many followers do you have on social media?

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2 of 13How do brands find you?

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I’m always surprised by the varied ways partnership offers come in to me. It’s usually a mix of recommendations and tailored keyword searches on social media.

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3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?

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I think it helps if they have a clear objective and a set of campaign goals. A good understanding of the influencers they plan to reach out to will also ensure that they partner with the right bloggers and social media stars.

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4 of 13What one tool for your content or your business can you not live without?

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Google Analytics. I love to dive deep into my stats and figure out what content is working well so that I can try and replicate the formula for future blog posts.

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5 of 13How do you decide how much to charge a brand?

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I have a rate card which clearly stipulates the deliverables I offer, however if a brand is looking for a tailored solution I’ll charge based on the time investment required to help them reach their targets.

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6 of 13What was the biggest challenge you had to overcome when starting out?

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Blogging requires constant learning in so many different areas; SEO, social media, copywriting. You really need to be a “Jack of all trades” so when starting out it was a challenge to get my head around all the different aspects I’d need to understand.

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7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?

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I always start with what I know, and that’s my own experience and opinions, which has helped me to define my own voice and style. This transparent approach to content writing has helped me develop a level of authority which ensures my readers trust that what I’m writing is the truth.

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8 of 13What is the biggest challenge you face now that you have an established audience?

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Publishing consistently. It’s hard to write content if you’ve got nothing to write about, especially when updating social media. I’ve learnt that sometimes it’s OK to say nothing at all for a while if you’ve got nothing interesting to say!

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9 of 13How did you grow your audience when you started out?

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I spent a lot of time interacting with brands and my followers. I participated in Twitter chats, commented on other blogs, and spent time in forums.

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10 of 13What helps you maintain your motivation to continue creating content?

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I get a real kick from hearing from my readers when they’ve felt compelled to reach out and let me know that a certain post has helped them plan a dream trip or inspire them to travel.

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11 of 13What's the one piece of advice you would give to someone just starting out in content creation?

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Write about something that inspires you and it will never get boring.

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12 of 13What is your most defining piece of content in your opinion? Why?

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A guide I wrote covering New Zealand’s only active marine volcano, White Island,was featured my National Geographic. I’d only been blogging about 18 months so it was such a thrill to be recognised by a massive travel brand.

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13 of 13What brands would you most like to work with?

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I don’t really have a bucket list that I’m checking off. I’ve been fortunate enough to work with brands like Panasonic and Toyota Europe in the past few years and every experience is different, brings new challenges, and encourages me to hone my craft. I’d get excited about working with any brand that shares my enthusiasm for travel and adventure.

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