An Influencer Introduction With Jeremy Foster
Jeremy Foster shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
Usually there’s a blank stare, followed by a look of excitement, and then the ever-impending question: “Wait, how do you actually make money from that!?” People see the lifestyle on social media, but they don’t always understand how it all works from a business perspective. People are so fascinated by my work that it typically launches into a much larger (and longer!) conversation.
2 of 13How do brands find you?
Based on research, many brands find me on Instagram. They also look to platforms like ViralSweep to help connect the dots for their influencer marketing campaigns. I especially love these platforms because they do such a good job in helping to vet the influencers, check their legitimacy, and make sure they’re, indeed, a good fit for the brand.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
In working with brands, I always ask “What are your primary KPIs and key objectives?” I find that, more often than not, the brand replies—in a coy manner—with something along the lines of, “To be honest, we don’t really have any…
Before starting an influencer campaign, make sure you understand exactly what it is you hope to gain from working with them/us. Sure, influencer marketing is all the rage, and boss-man wants you to get in on it, but having objectives in mind is of paramount importance. Even if the objective is brand awareness, it’s helpful to have an idea for the number of impressions or engagements you’re hoping to get from each partnership. This helps to clarify your goals for the project and also helps to clarify my job in helping you to reach them.
4 of 13What one tool for your content or your business can you not live without?
For creative work, Adobe Lightroom, of course! For blog content, Ahrefs is a vital tool for doing keyword research, finding new content ideas and analyzing my competitors.
5 of 13How do you decide how much to charge a brand?
It’s based on my experience. I’ve been working as a creator, blogger and digital marketer since 2011. With seven years of experience under my belt, I know that what I bring to the table is very different from someone who’s been doing it for a year or two. Sometimes brands tell me I charge too much, but there are plenty of others who understand the value of what I offer.
6 of 13What was the biggest challenge you had to overcome when starting out?
Knowing everything. My job doesn’t just entail taking photos—it requires business management, bookkeeping, marketing skills of all kinds (email, social media, search engine, etc.), and more. There is a huge learning curve, and the sooner you start reading up on everything, the sooner you can find success.
That said, it’s not just about reading books or blog articles. The only way to really learn is to get out there and do it. I muddled my way through the first few years of business not having a clue what I was doing. I’m in a very different place today than I was back then!
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
By only working with brands that fit my brand ethos. Sometimes it’s hard to say no to a paycheck, but this isn’t just a game for me. I’m building my retirement plan. I play for legacy.
8 of 13What is the biggest challenge you face now that you have an established audience?
Successfully managing a team. Going from creator to manager is a big step!
9 of 13How did you grow your audience when you started out?
Facebook was big back then, and organic reach was still a thing. That was my bread and butter. Nowadays, things are looking a fair bit different—growing your first 10k is harder, but that doesn’t mean it’s impossible. You have to bring something really unique to the table. If you copy what everyone else is doing, you’re just going to get lost among the noise.
10 of 13What helps you maintain your motivation to continue creating content?
I go through slumps. We all do. Sometimes they’re creative slumps, sometimes they’re business slumps, but at the end of the day, this is what I’m doing. I remind myself why I got into this in the first place, and I take a look at the life I get to lead and I think, “oh yeah, this is actually pretty awesome.” Staying grateful is the number one trait that allows me to maintain my motivation to keep moving forward.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Read the book Steal Like an Artist by Austin Kleon
12 of 13What is your most defining piece of content in your opinion? Why?
I wrote an article back in the day about Why You Should Travel and Go Completely Broke. This piece outlines everything I think travel stands for, and the positive effects that travel can have on our world.
13 of 13What brands would you most like to work with?
I’d love to work with my favorite camera brands, but I prefer working with tourism boards above all. There’s a freedom to create authentic content that you just don’t get in working with private companies. At the end of the day, we all have bills to pay, though! It’s all about finding that balance.