An Influencer Introduction With The Life of Aviax
The Life of Aviax shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
The most common question we get asked is how on earth we get the kids to cooperate to pose for these whimsy photos. It’s usually followed up by “what app do you use?”
2 of 13How do brands find you?
Most brands find us organically through Instagram although many also find us through agencies such as Whalar, Revfluence, etc.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
Yes, I think it’s important for brands to understand the cross value of using content creators for their business marketing on social media as well as the hard work that goes into creating content. Many brands believe that content creators should do the work for product trade only, but for many of us this is our full time job and although we might really love the product, it unfortunately won’t pay the bills. Many of us content creators, put tons of work into crafting content that will be well received by our audience which in turn is great for generating traffic towards the brand, so we are definitely worth the investment.
4 of 13What one tool for your content or your business can you not live without?
5 of 13How do you decide how much to charge a brand?
We have a standard rate that we go based off which takes into account our audience size, our engagement percentage, and the amount of hours it takes to create the content. We will sometimes lower it a bit if the brand has a smaller budget and if it is a campaign we really want to be a part of.
6 of 13What was the biggest challenge you had to overcome when starting out?
My biggest challenge was trying to balance everything out from creating content to balancing being a mother to 3 kids, finishing school, homeschool my daughter and keeping up with life in general.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
We try to stick to a story line that we’ve developed over the course of time which usually entails the kids getting into some kind of mischief. So we take the product and incorporate it into a scenario that we might find ourselves within our daily life which tends to be humorous or sometimes endearing. This not only keeps our audience engaged, but it also sparks curiosity and often sheds a new kind of light around the product as opposed to their typical marketing.
8 of 13What is the biggest challenge you face now that you have an established audience?
The biggest challenge is maintaining our audience. With this industry becoming super saturated and tons of accounts adopting our style and concepts, we find ourselves having to constantly set the bar higher and higher which can get a bit overwhelming at times.
9 of 13How did you grow your audience when you started out?
At first I watched the trends on IG and followed them, but my account just wasn’t standing out and growth was super slow. So, I decided to start experimenting with photoshop and began getting a bit more creative in my photos and that’s when things started to pick up. So overall I learned that sometimes we should try to be different and although that’s a bit scary, it may pay off in the long run.
10 of 13What helps you maintain your motivation to continue creating content?
I really love my job! I love creating these fun and whimsical photos of my kids so I honestly just love creating, but now that it is our full time job, that’s also a bit of a motivational factor for us to push through those rough busy day of meeting deadlines or dealing with the constant changes to the Instagram algorithm.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
My biggest advice is, be yourself and don’t be afraid to take risks! Don’t copy the trends, make your own trend and own it. Also, patience is everything. Growth isn’t easy for all of us. It took me 9 months to get to 5k followers and it was hard, but that was a period of me figuring out who I wanted to be as a content creator and a few months after that I finally found my voice and our account took off after that. So sometimes finding your voice may take some time but that’s ok it’s normal!
12 of 13What is your most defining piece of content in your opinion? Why?
I think our family portrait photo defines us the most in our work. It’s a perfect example of our whimsy and humorous style as well as captures who we are as a family. It was also our first viral photo. So with all of this combined, it definitely holds a special place in our hearts! I can’t wait to recreate one this year!
13 of 13What brands would you most like to work with?
We would love to work with travel brands and car brands as we are excited to start incorporating more outdoor creations!