An Influencer Introduction With P.S. I'm On My Way

P.S. I'm On My Way shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?

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They raise their eyebrows after which they ask how I earn from this “job.” When I tell them my day to day, a lot of them won’t understand how tedious it is as social media “influencing” and blogging is always seen as a simple job. They have no idea how much time and effort we put into it!

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2 of 13How do brands find you?

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Brands normally find me when searching for the blog. Sometimes Instagram but my blog is always on Google so I am kind of easy to find as long as the content or search words are relevant.

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3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?

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Integrity. Nowadays, brands base their campaigns on following - not on the integrity of the Influencer. For example, if it’s for a charitable cause, brands don’t research enough to find the relevant Influencer for their campaigns. Personally, I only accept travel-related campaigns but I still get a lot of beauty and make-up brands (probably because I am a woman) even if they don’t see I wear makeup or use beauty products!

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4 of 13What one tool for your content or your business can you not live without?

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Probably the camera. It’s super hard to go around without it. There was one instance I forgot my camera and I felt paralysed!

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5 of 13How do you decide how much to charge a brand?

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I decide how much I charge brands depending on the workload they ask for. I put a lot of energy and effort to my content and I feel like being compensated fairly is the right thing to do for brands.

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6 of 13What was the biggest challenge you had to overcome when starting out?

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I started my blog in 2013 where there weren’t a lot of bloggers yet so I guess I didn't really have a lot of challenges. As time goes, domain my authority becomes stronger so I believe I am already “there” in terms of website authority on Google. I still work hard for it but now it’s more on writing what I want as opposed to being searched.

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7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?

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That’s pretty tough for me. If you see my captions on Instagram and my content on the blog, it’s in a narrative format so when I work with brands, I try my best not to smother my audience with the product while giving value to it through essays. I don’t accept a lot of brands even if they are paying high because I need to maintain the integrity of my personal brand. I only accept those that I have strong feelings for and are relevant to my audience.

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8 of 13What is the biggest challenge you face now that you have an established audience?

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Keeping up with new channels. This year, videos seem to be what audiences consume and I need to keep up with that trend. It’s so difficult to make videos because I don’t want to be ‘the noise in the noise’. I want to stand out and do something different. I am still working on this and I feel like I am going to find that voice on videos very soon. Conceptualising is really challenging!

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9 of 13How did you grow your audience when you started out?

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I just wrote and wrote content. The social media came next and I did not work hard for it. I worked harder on the blog (in creating meaningful narratives) and everything else followed.

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10 of 13What helps you maintain your motivation to continue creating content?

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This is my full-time job now so might as well do it 100%! I also enjoy writing a lot so I don’t feel like I am really working! What motivates me are the stories I come across while constantly traveling and the people that have touched my life along the way.

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11 of 13What's the one piece of advice you would give to someone just starting out in content creation?

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Find your voice first. Do not be just a noise in the noise. Before starting, ask yourself, “what will make me different?”

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12 of 13What is your most defining piece of content in your opinion? Why?

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Oh, I have a lot! But I think my content on women, gender and society are the ones that speak to me the loudest. People don’t respond to it well -- I noticed there is a low interaction whenever I speak of women and gender but I guess it will all be about making your audience understand it in a simple yet powerful way. Hopefully, they will get there

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13 of 13What brands would you most like to work with?

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Right now, most of my partnerships are with airlines. I believe they're the industry that is most relevant to the content that I do.

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