An Influencer Introduction With P.S. I'm On My Way
P.S. I'm On My Way shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
They raise their eyebrows after which they ask how I earn from this “job.” When I tell them my day to day, a lot of them won’t understand how tedious it is as social media “influencing” and blogging is always seen as a simple job. They have no idea how much time and effort we put into it!
2 of 13How do brands find you?
Brands normally find me when searching for the blog. Sometimes Instagram but my blog is always on Google so I am kind of easy to find as long as the content or search words are relevant.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
Integrity. Nowadays, brands base their campaigns on following - not on the integrity of the Influencer. For example, if it’s for a charitable cause, brands don’t research enough to find the relevant Influencer for their campaigns. Personally, I only accept travel-related campaigns but I still get a lot of beauty and make-up brands (probably because I am a woman) even if they don’t see I wear makeup or use beauty products!
4 of 13What one tool for your content or your business can you not live without?
Probably the camera. It’s super hard to go around without it. There was one instance I forgot my camera and I felt paralysed!
5 of 13How do you decide how much to charge a brand?
I decide how much I charge brands depending on the workload they ask for. I put a lot of energy and effort to my content and I feel like being compensated fairly is the right thing to do for brands.
6 of 13What was the biggest challenge you had to overcome when starting out?
I started my blog in 2013 where there weren’t a lot of bloggers yet so I guess I didn't really have a lot of challenges. As time goes, domain my authority becomes stronger so I believe I am already “there” in terms of website authority on Google. I still work hard for it but now it’s more on writing what I want as opposed to being searched.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
That’s pretty tough for me. If you see my captions on Instagram and my content on the blog, it’s in a narrative format so when I work with brands, I try my best not to smother my audience with the product while giving value to it through essays. I don’t accept a lot of brands even if they are paying high because I need to maintain the integrity of my personal brand. I only accept those that I have strong feelings for and are relevant to my audience.
8 of 13What is the biggest challenge you face now that you have an established audience?
Keeping up with new channels. This year, videos seem to be what audiences consume and I need to keep up with that trend. It’s so difficult to make videos because I don’t want to be ‘the noise in the noise’. I want to stand out and do something different. I am still working on this and I feel like I am going to find that voice on videos very soon. Conceptualising is really challenging!
9 of 13How did you grow your audience when you started out?
I just wrote and wrote content. The social media came next and I did not work hard for it. I worked harder on the blog (in creating meaningful narratives) and everything else followed.
10 of 13What helps you maintain your motivation to continue creating content?
This is my full-time job now so might as well do it 100%! I also enjoy writing a lot so I don’t feel like I am really working! What motivates me are the stories I come across while constantly traveling and the people that have touched my life along the way.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Find your voice first. Do not be just a noise in the noise. Before starting, ask yourself, “what will make me different?”
12 of 13What is your most defining piece of content in your opinion? Why?
Oh, I have a lot! But I think my content on women, gender and society are the ones that speak to me the loudest. People don’t respond to it well -- I noticed there is a low interaction whenever I speak of women and gender but I guess it will all be about making your audience understand it in a simple yet powerful way. Hopefully, they will get there
13 of 13What brands would you most like to work with?
Right now, most of my partnerships are with airlines. I believe they're the industry that is most relevant to the content that I do.