Bands, Promoters, etc.
Designers, Boutiques, etc.
Food & Drink
Restaurants, Bars, etc.
Teams, Apparel, etc.
Bloggers, Marketers, etc.
Authors, Athletes, Celebs
This guide is for any business owner, entrepreneur, marketer, or blogger that is looking to grow their business through the use of sweepstakes.
It doesn’t matter if you’re a beginner, or if you already use sweepstakes actively in your marketing strategy. This guide will help you master the art of running a successful promotion.
If your company is B2C (business-to-consumer), sweepstakes are pretty straightforward.
B2B (business-to-business) sweepstakes are a bit tougher to pull off because they require more creativity, marketing, and execution.
In this guide we'll show you how to properly target the right audience and generate quality leads.
You can get a whole bunch of awesome results from your sweepstakes: more email subscribers, new customers, a boost in sales, increase in followers on platforms like Facebook, Twitter, YouTube, Pinterest, and greater brand exposure and awareness.
Going into a giveaway with a predetermined goal in mind and executing towards that goal will maximize your outcome. We'll cover this in Part I, which is about planning your sweepstakes.
This entire guide is going to talk about sweepstakes—not contests or lotteries. Many people use these terms interchangeably but they are distinctly different types of promotions.
There are three main things that differentiate sweepstakes, contests, and lotteries:
Prize: Anything of value, like goods and services with a monetary value.
Chance: A drawing where the participant has no control over the outcome. Usually, this is a random drawing where luck is the deciding factor.
Consideration: A participant is required to make a purchase, pay an entry fee, or expend significant effort to participate.
Entrants can only win a prize based on chance.
There is no consideration involved with sweepstakes, so no purchase is required to enter, and a winner is picked entirely at random.
For example, giving away a $100 Amazon gift card and choosing a winner at random is considered a sweepstakes.
An entry fee or significant effort may be required to win a prize.
For example, a promotion where users are required to create a video in order to enter would be considered a contest.
Chance is not involved, and a winner usually is determined based on some form of judging or voting.
Consideration and chance are both present to win a prize.
For example, Powerball is a lottery because an entry fee is required, and a winner is randomly picked.
For something to be considered a lottery, all three elements must be present (prize, chance, and consideration).
The guide is split into 7 parts, taking you through planning, building, launching and managing your sweepstakes from start to finish.
Now that you know who sweepstakes are ideal for and what makes them different from contests and raffles, let's get to planning our giveaway!