Part VI

After The Sweepstakes Ends

The home stretch

By this point you've grown your audience and helped your brand become more visible. It's time to choose the winners, fulfill the prizes, and leverage the growth your sweepstakes has provided.

Choose winners

When your sweepstakes ends, you need to choose your winners. There will be a lot of people eagerly waiting to hear the announcement, so it’s best to do this in a timely manner. If you set a specific announcement date in your official rules, make sure you stick to that date.

Failing to announce the winners on the promised date can cause a lash back from your own community, which is something that can affect brand loyalty and trust.

With ViralSweep, you can choose your winners with the click of a button.

ViralSweep's system randomly draws your winners for you, and it can even detect if a chosen winner tried to cheat the system. If this is the case, you can click the redraw button to pick a new winner.

Notify winners

Once you have drawn the winners, make sure you notify them in a timely manner. Provide the winners with a date that they must respond by in order to claim their prize; 7 to 14 days is usually a good timeframe. Make it clear that if a response is not received within the allotted timeframe, they will forfeit their prize and a new winner will be drawn.

Here's a template that you can use to notify your winners:

Provide the winners with a date that they must respond by in order to claim their prize.


My name is [name] from [company name], and you were chosen as one of the lucky winners from our [sweepstakes name] that you entered. You have won [name of prize].

In order to claim your prize, we will need the following information:

[list required information]

Please note that if we do not hear back from you within [X] days, you will forfeit the prize and another winner will be chosen.


[company name]
[phone number]

Analyze results

Now that your sweepstakes has ended, it is time to analyze the results and see if the promotion was a success.

Compare the results of the sweepstakes to the goals that you set before the promotion went live.

This assessment form will help you to analyze your promotion; it will be a good resource moving forward in the future to look back on and see what worked and what didn’t.

Keep in mind that the numerical data from the promotion is not the only piece of the puzzle that should be analyzed. Take a step back and look at the qualitative data as well: what types of conversations were sparked and what types of questions and email support requests did you receive?

  1. How many people visited the sweepstakes?
  2. How many people entered the sweepstakes?
  3. How many new fans, followers, and subscribers did we get?
  4. How many clicks did we receive to our website from the sweepstakes?
  5. If we offered a coupon or discount, how many people redeemed it?
  6. Which area did we succeed the most in when it comes to the results?
  7. Which area did we succeed the least in when it comes to the results?
  8. Did we reach our goals that we set out to achieve?
  9. Did any new business, revenue, or profit come from the sweepstakes?
  10. What can we improve upon for the next sweepstakes?
  11. What worked best in terms of reaching X goal?
  12. What didn’t work in terms of reaching X goal?

What lessons did you learn?

Going forward, what types of things will you avoid in your next promotion?

Email follow-up

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Email follow-up

The first email that you send out to your new audience is the most important—it sets the tone for all future interactions. You may start to forge a relationship with these people, or you may lose a majority of your new audience entirely depending on how the email is structured.

Remember, this is your first email to a new audience, so don't be pushy when it comes to selling your products and services. You’re walking a fine-line with your first email, so it is best to build the relationship first, instead of trying to sell right of out of the gate.

The first email that you send out should contain three main parts:


Thank people for entering

People may have forgotten who you are or what they entered to win. The first thing you need to do is thank them for entering, reminding them about the giveaway and your brand.


Announce the prize winners

It’s important to let everyone know who the winners were. Announcing the winners helps to add credibility and trust.


Provide a consolation prize

When someone finds out they didn’t win they may be discouraged. As a way to say thank you, it’s best to offer a consolation prize—something as simple as a coupon.

Prize fulfillment


After you have the addresses of all the winners, prepare the prizes for shipment. To add a personal touch, include a handwritten note inside of the package thanking them for entering and congratulating them on winning. Be sure to ship prizes in a timely manner, and don’t let the fulfillment process drag out for weeks or months at a time.

Once the prizes are delivered, follow up with the winners to make sure everything arrived safely and ask if they have any questions. This is a great time to ask the winners if they would be willing to submit a photo or video of themselves with the prize so you can use it as social proof across all of your social channels. This is a great way to get people excited for the next sweepstakes.

That's a wrap!

Through the course of this guide you've gone from planning, to launching, to marketing, to completing your sweepstakes. Well done!

We hope this guide has helped to motivate, inspire, and educate you so that you can continue to run successful sweepstakes!


Go to Part VII

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