Part II

Getting Set Up

Build your sweepstakes

Once you have chosen a service to set up your sweepstakes, you can plug in the information that we came up with in Part I. There are many apps and services available that allow you to build a sweepstakes. We pride ourselves on making ViralSweep dead simple to use (sign up ).

Limit barriers to entry

Don't overcomplicate your sweepstakes

Apply the KISS (keep it simple, stupid) method when running a sweepstakes. The fewer barriers you put in front of your users, the better your results will be.

If you have a complicated entry process, lengthy entry forms, poor visuals, and misleading rules, you will not see positive results. People really dislike Facebook login and apps that request access to specific information just to enter a sweepstakes.

facebook connect

67% of people said they would either not enter the sweepstakes or look for another way to enter

We surveyed multiple audiences ranging from developers, designers, and business owners, to moms, dads, and normal everyday online consumers.

When asked specifically about sweepstakes requiring Facebook login to enter, 67% of respondents said they would either not enter the sweepstakes or would look for an alternative method of entry.

People don't like giving away their personal information, so don't demand too much information to conduct your sweepstakes. You will scare them away and end up hurting your results.

Make the process of entering you sweepstakes as effortless as possible. Your goal should be to get people to provide their email address, as that is all you will need to keep in touch.


Deployment and testing

chrome firefox internet explorer safari opera

Once your sweepstakes is all set up, get it live on your website or wherever you are planning to host it. Test it out on several different browsers (especially Chrome, Firefox, and Internet Explorer), and test it on different mobile and tablet devices. Make sure to test the entire entry process and make sure that everything is working properly.

This is an easy step to gloss over, but it's very important to make sure your sweepstakes works perfectly before promoting it.

The last thing you want is to launch your sweepstakes and then have hundreds of people complaining that something is broken or they can’t enter. It is important to make a good first impression, so fixing any mistakes beforehand is crucial.

Reward sharing

Run your own giveaway.

We encourage you to follow along and build your giveaway as you read this guide. It takes just minutes to set up your first promotion!

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bonus entries

Bonus entries

To reward sharing

Bonus entries allow for an entrant to boost their odds of winning the sweepstakes by performing actions such as sharing or getting people to sign up under a referral link. Bonus entries are vital to helping your sweepstakes go viral.

These additional entries are where a majority of your social profile growth will come from. If you provide extra entries for visiting a specific page on your website, it's also great for driving traffic to your website.

ViralSweep has bonus entries built right in, so users are automatically rewarded for sharing, referring friends, and performing social actions.

All set?

At this point, your sweepstakes should be set up and ready for promotion. Tie up any loose ends, comb through your official rules, and test the sweepstakes page multiple times to remove any bugs. Next, we’ll discuss putting together a pre-launch strategy.

Let's talk marketing

Go to Part III

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