Running a sweepstakes with just your own brand can be very successful, but have you ever thought about running a sweepstakes with several other businesses that compliment your brand?
The biggest benefit of co-marketing is that every brand involved in the promotion gets increased exposure for their business. Every participating party comes to an agreement on what they will be contributing, which usually involves a dedicated email blast to their list, as well as posts on their social profiles. When you’re working with multiple brands that have sizeable audiences, you’re increasing exposure for your business, while growing your email list and social profiles at the same time.
This huge advantage over single promotions usually come at little to no expense, because every partner is contributing an equal amount to the promotion, and everyone is splitting the email opt-ins.
Bands, Promoters, etc.
Designers, Boutiques, etc.
Food & Drink
Restaurants, Bars, etc.
Teams, Apparel, etc.
Bloggers, Marketers, etc.
Authors, Athletes, Celebs
Partner promotions can be used with just about any type of business, and they can even be used for both B2C and B2B.
You don’t necessarily need to be running a sweepstakes for a partner promotion either (though that is what this guide will primarily focus on). Co-marketing allows you to partner with other brands to promote your content, infographics, videos, products, services, events, etc.
Co-marketing allows you to partner with other brands to promote your content, infographics, videos, products, services, events, etc.