Reaching out and closing several partners for a campaign can seem like a daunting task, but we’re here to help walk you through the process so that every barrier to entry is broken down for you.
First, when reaching out to potential partners with a cold email, you want to make absolutely certain of a few things:
As Lauren says:
“The context of your outreach really depends upon where you are in the process. Your outreach to your first potential partner may read much differently than your outreach to the third, when you’ve already closed two other partners.”
For example, your first outreach may look like this:
I’m with brand X, and I’m putting together an email acquisition campaign that I think your brand would be a really good fit for. I’ve seen that you’ve run similar campaigns in the past. Are sweepstakes still a part of your program? Please let me know if you’re interested, I would love to chat for a few minutes this week.
While your third outreach may look like this:
I’m with brand X, and I’m putting together an email acquisition campaign that I think your brand would be a really good fit for. We’re also working with brand Y and Z on this campaign, and we would like to include your brand as well. Please let me know if you’re interested, I would love to chat for a few minutes this week to share the details.
We’ve put together a variety of different email templates that you can use depending upon which stage of the process you are in.
Access our email templates.
We asked Lauren how she would approach a partner she came across that she had no previous connection to, but wanted to work with. She said:
“I'll usually shoot them an email and state my intention frankly—that I'm putting together an email acquisition sweepstakes, and I think they'd be good for it. I don't like to be vague because then it might read like a sales pitch.
Often, I get a response pretty quickly, even if it's just to say they don't do sweepstakes."