An Influencer Introduction With Live Like It's the Weekend
Live Like It's the Weekend shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
The first thing people always ask me is how I make money as a blogger.
2 of 13How do brands find you?
I find that most brands initially discover me through Instagram.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
Yes, there are a lot of things! But I think the most important thing is to approach an influencer with an individualized approach and have respect for the fact that this person is probably doing what they do as their full time income.
You still see so many brands these days sending out mass emails to influencers asking for a laundry list of deliverables in exchange for a low value item as trade.That can be very off-putting for a creator and I think starting a relationship with a foundation of mutual respect will only foster better work and longer lasting value.
4 of 13What one tool for your content or your business can you not live without?
5 of 13How do you decide how much to charge a brand?
It’s not easy in an industry where there is no standard, but I do tailor my decision based on a few factors. Firstly, how much of my time is going to be spent creating the deliverables the brand is requesting.
Second, is the brand looking to book a one-off post or a series of content that will allow us to build a working relationship over time.
Thirdly, I try to be understanding if the brand is a start-up or a smaller company and work within their budget when possible if the company is something I really love and believe in.
6 of 13What was the biggest challenge you had to overcome when starting out?
I think the biggest challenge is learning how to market yourself and be your biggest advocate. Yes, some opportunities do land in your inbox, but the vast majority of projects come from you being the one to make that introduction and say “Hey, I exist and I love your brand. Let’s do something.”
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
I don’t allow brands to dictate the verbiage in my content, because I think at the end of the day it turns the content creator’s followers off to not only them but to the brand they’re promoting. I think telling stories around a product is a great way to keep things authentic and asking the audience deeper questions that relate to the brand’s greater mission.
8 of 13What is the biggest challenge you face now that you have an established audience?
Figuring out how to provide that audience the most value.
9 of 13How did you grow your audience when you started out?
When I first started out, the landscape of Instagram was a bit different than it is now. It was a bit less saturated so I was able to get more love from repost accounts and would consistently get pushed into Instagram’s top trending hashtags. Now it’s admittedly a bit harder than that to get noticed, but I think consistently posting something every single day is key as is of course creating great content. The fastest way to grow these days is probably to collaborate with other influencers and network with people who have similar audiences to the people you’re trying to attract.
10 of 13What helps you maintain your motivation to continue creating content?
Hearing heartfelt comments from my audience is really what keeps me going. Anytime I get a really sweet comment from someone who took the time to encourage me or tell me how I’ve inspired them to travel more or make some change in their life, it makes it all worth it!
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Don’t make content creation for Instagram your end goal. Social platforms come and go, marketing trends come and go.
You need to have a website and a business plan that can stand on its own if social media sites lose popularity over time.
12 of 13What is your most defining piece of content in your opinion? Why?
This shot of me diving into the pool at the Alila Ubud in Bali was definitely one of my most reposted photos of all time! People kept asking how many times I had to jump into the pool to get the shot, but the truth is I only did it once! I guess you could call it lucky!
13 of 13What brands would you most like to work with?
There are so many! But I would absolutely love to work with Anthropologie, Spell, Sony, Airbnb and Audible, to name a few.