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The California Consumer Privacy Act (CCPA)4 minutes

December 31, 2019 3 min read

The California Consumer Privacy Act (CCPA)4 minutes

Reading Time: 3 minutes

Disclaimer: This is not intended to be legal advice, but is provided for your general information. To understand the full impact of the CCPA, please consult with a legal professional.

On January 1, 2020 the new data privacy law known as the California Consumer Privacy Act, or CCPA, will go into effect. In short, the law is a way for consumers to understand the data that companies have collected on them, request that their data not be sold to third parties, and request that their data be deleted.

These regulations will impact ViralSweep customers and entrants to their campaigns. We have provided an overview on how we are fully compliant with CCPA, and how your company can be compliant as well.

What is CCPA?

CCPA is a new law in California going into effect on January 1, 2020 that is designed to give Californians more control over their own data.

Do I need to worry about CCPA?

If you have customers, clients, or subscribers in California, regardless of whether your company resides in California, then you may be affected. Businesses will be held accountable if any of the following apply:

  • Business earns at least $25 million in annual revenue or
  • Business possesses the personal data of more than 50,000 California residents, households, or devices per year or
  • Business earns more than 50% of annual revenue selling the personal data of California residents

What are the main CCPA requirements for my promotions?

We’ve prepared an overview below on how you can be compliant with CCPA when using ViralSweep.

1. Right to Notice.

Businesses must inform consumers at or before the point of collection what categories of personal information are going to be collected and for what purposes the information will be used for.

The categories of personal information can be found here: CCPA Categories of Personal Information

How ViralSweep can help…

ViralSweep provides the ability to add custom checkboxes to your campaigns as well as additional information to each checkbox to explain what data you are collecting, why you are collecting it, and how it will be used. You can also include links to your own company privacy policy.

2. Right to access.

CCPA requires that you provide a way for users to request access to the data you have collected from them. This means you should provide them with an easy way to contact you to submit a request for access to this data, and you should respond in a timely manner to these requests.

How ViralSweep can help…

ViralSweep makes it easy for you to search for users on a per campaign basis as well as on an overall basis. You can search by email address and we will return the results just for the users who match that query and all the campaigns their data was stored in. You can then export the data and provide it to the user in order to comply with their request.

3. Right to opt out.

CCPA allows consumers in California to request a business not sell their personal information to third parties.

How ViralSweep can help…

ViralSweep will never sell the data that we collect on your behalf from your entrants. In addition, you can provide users with a way to opt out on your own website, or even on the promotion entry form by providing a link to a page on your website that allows them to opt out.

4. Right to request deletion.

Under CCPA consumers in California have the right to request deletion of all the personal information a business has collected on them. However, there are exceptions where a business can legally hold onto the data, which can be seen here: CCPA § 1798.105.

How ViralSweep can help…

ViralSweep makes it easy for you to search for users on a per campaign basis as well as on an overall basis. You can search by email address and we will return the results just for the users who match that query and all the campaigns their data was stored in. You can then delete all of their data in order to comply with their request.

First came GDPR, next is CCPA, then…

In a world where consumer privacy and protection of data is becoming more important each day, we are likely to see more and more laws come out on a state by state level, or at the federal level, in order to protect consumers information. As always, ViralSweep will work to comply with each of these new pieces of legislation.

Giancarlo is the co-founder of ViralSweep, the viral marketing platform for businesses. Connect with him on Twitter.