Choosing a Giveaway Prize: It’s All About the Value Proposition
“Let's give away an iPad!” No, stop it. Stop right there. The value proposition is one of the most important parts...
Viral Marketing 101: Why Your Brand Doesn’t Need To Be In The Top 1% To Compete
It can be prohibitively difficult to beat competitors where they are already marketing. Maybe your brand can’t compete with a competitor’s...
Step-By-Step: Running a Sponsored Giveaway as a Twitch Streamer
You've put the hours in and built your dedicated audience. There are brands who want to sponsor your Twitch giveaway and...
Anatomy of a doomsday marketing campaign built in 7 hours
This is the story of how we built a viral doomsday marketing campaign in 7 fast-paced hours to market our newly...