Marketing Decision Framework: Overcoming The Desire To Do Everything
Having too many ideas or spending too much time thinking about marketing can be a distraction. Being distracted will make you worse...
Value Proposition: How To Choose Your Giveaway’s Prize
“Let's give away an iPad!” No, stop it. Stop right there. The value proposition is one of the most important parts...
Viral Marketing 101: Why Your Brand Doesn’t Need To Be In The Top 1% To Compete
It can be prohibitively difficult to beat competitors where they are already marketing. Maybe your brand can’t compete with a competitor’s...
Step-By-Step: Running a Sponsored Giveaway as a Twitch Streamer
You've put the hours in and built your dedicated audience. There are brands who want to sponsor your Twitch giveaway and...
Anatomy of a doomsday marketing campaign built in 7 hours
This is the story about how we built a viral doomsday marketing campaign in 7 fast-paced hours to market our newly launched...