An Influencer Introduction With Spectrum Pulse
Spectrum Pulse shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 12What question are you asked the most when you tell someone you're a blogger/content creator?
Well, usually the follow-up to my answer of being a music critic is an ask of what publication I write for, and when I follow-up to say I’m independent, the conversation usually stops there - it’s a sad fact that most YouTube content creators aren’t given much respect, even a thousand-plus videos in.
2 of 12How do brands find you?
Usually through my contact email or a video that has done particularly well.
3 of 12Is there anything that you believe a brand should know before they begin reaching out to influencers?
They should have a rough idea of the influencer’s content going in - if they don’t know what I do or what content I regularly produce, it doesn’t make a lot of sense to approach me with brand promotions that don’t match the content I’d otherwise make, especially if I rarely (if ever) take a brand deal to begin with.
4 of 12What one tool for your content or your business can you not live without?
Probably Twitter in terms of promotion.
5 of 12How do you decide how much to charge a brand?
Usually the stipulations around pricing comes in negotiation - they’ll offer me a flat rate and I’m expected to counter-offer, and even then, I’m not a big enough creator to have a ton of negotiating power.
6 of 12What was the biggest challenge you had to overcome when starting out?
Building an audience and learning to ignore rampant negativity - some comment sections as a critic can turn hostile or toxic fast, especially if you take a controversial stance (which I have a number of times in the past). And from there, it’s remaining consistent with the content and upload rate, especially given YouTube’s persistent algorithm changes.
7 of 12How do you personally keep your content true to your voice while also delivering value to a brand?
It’s very simple: as much as a brand might want me to present my content in a certain way, they’re approaching me for the deal, not the other way around, and a thousand-plus videos in, my brand is pretty entrenched as well. With that in mind, for any deal to work they need to have as much respect for my branding as I do for theirs, and if we can find that, we can work together.
8 of 12What is the biggest challenge you face now that you have an established audience?
Maintaining and growing it - nearly five years into the process I’m by no means a ‘big’ content creator, and I’m also keenly aware that the content I create is not the stuff that blows up the trending tab or goes viral. As such the drive to remain consistent is what is quintessential, and that means pushing out the reviews and Billboard BREAKDOWN every week, even while on vacation. I’m not at the stage of my career where I can really afford to take breaks, so yeah, keeping up the drive and enthusiasm can be the hardest part, especially when taking chances on new plans.
9 of 12What helps you maintain your motivation to continue creating content?
This is actually fairly simple: I love covering new art and discussing/analyzing it at length - if you don’t have some level of passion for your projects, not only will it show through but it’ll make your life miserable trying - and likely failing - to achieve some measure of success or fame. For me, success is a byproduct - a very good one and one I’d love to see more of - but I’d probably be making videos even if my growth flattened out.
10 of 12What's the one piece of advice you would give to someone just starting out in content creation?
If you’re not in this for at least three-to-five years - and by that I mean consistently uploading and putting in the long hours to try new things with passion and drive - YouTube will not be the place for you. It’s an actively hostile and oversaturated environment for any niche these days, and unless you’re a savant you’re not going to seize virality immediately (and even then, it’ll likely not last unless you can build a machine to perpetuate it).
11 of 12What is your most defining piece of content in your opinion? Why?
Honestly, I don’t really have one defining piece - I haven’t gone viral and I’ve made over a thousand videos, which means that singling out one defining work is kind of pointless. For me, I’d probably look to my Top Ten lists or my longer reviews, where I’m able to go at length why some record or songs resonate with me, for good or ill.
12 of 12What brands would you most like to work with?
Honestly, I’m ambivalent to brand relationships - show me the offer or idea and we’ll have a conversation. Otherwise, I’m content to drive forward on my own and see what happens along the way. :)