An Influencer Introduction With Avokween

Avokween shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?

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How do you make money?

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2 of 13How do brands find you?

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My instagram page!

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3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?

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Do your research and make it personalized. It’s extremely obvious when brands send me “cut-and-paste” emails or DMs asking to collaborate. Include why you’re interested in working with a particular influencer, and what about their brand sets them apart. Authenticity goes a long way.

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4 of 13What one tool for your content or your business can you not live without?

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VSCO. I use it to edit all of my photos.

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5 of 13How do you decide how much to charge a brand?

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I wish I had a more concrete process, but a lot of it is very subjective. How big the brand is, how much I love the product, and how excited I am about the campaign. I’ll throw out a number that I feel comfortable with and see how they react.

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6 of 13What was the biggest challenge you had to overcome when starting out?

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Time management and scheduling. I still work full-time, so it’s tough to balance my full-time job with my side hustle. I live and die by my calendar.

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8 of 13What is the biggest challenge you face now that you have an established audience?

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Speaking my mind without offending anyone, and remembering that now my “influence” weighs more heavily than it did with just a few hundred followers.

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9 of 13How did you grow your audience when you started out?

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I posted consistently -- everyday. I also focused on quality captions (I think many people overlook the power of a good caption). Above all, I was truly myself and didn’t try to fit a mold or be anyone else.

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10 of 13What helps you maintain your motivation to continue creating content?

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My community. I love reading comments or DMs from people about how I helped them love their body, or change the way they think about food. I screenshot these messages and save them in a folder on my phone to look at when I’m feeling uninspired. If I change just one person’s day, I’m happy.

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12 of 13What is your most defining piece of content in your opinion? Why?

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Probably my #freethedrip series. What started as a messy smoothie has become somewhat of an artsy trend on the ‘gram

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13 of 13What brands would you most like to work with?

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Brands who understand me and my brand, and give me the creative freedom to be myself.

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