An Influencer Introduction With Avokween
Avokween shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
How do you make money?
2 of 13How do brands find you?
My instagram page!
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
Do your research and make it personalized. It’s extremely obvious when brands send me “cut-and-paste” emails or DMs asking to collaborate. Include why you’re interested in working with a particular influencer, and what about their brand sets them apart. Authenticity goes a long way.
4 of 13What one tool for your content or your business can you not live without?
VSCO. I use it to edit all of my photos.
5 of 13How do you decide how much to charge a brand?
I wish I had a more concrete process, but a lot of it is very subjective. How big the brand is, how much I love the product, and how excited I am about the campaign. I’ll throw out a number that I feel comfortable with and see how they react.
6 of 13What was the biggest challenge you had to overcome when starting out?
Time management and scheduling. I still work full-time, so it’s tough to balance my full-time job with my side hustle. I live and die by my calendar.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
Keeping my content true to my voice is how I deliver value to a brand. It’s very apparent when influencers post something sponsored that doesn’t align with who they are, and it’s not as effective from a brand standpoint. My followers can tell when I’m truly passionate about a product and haven’t been force-fed language or messaging by a brand.
8 of 13What is the biggest challenge you face now that you have an established audience?
Speaking my mind without offending anyone, and remembering that now my “influence” weighs more heavily than it did with just a few hundred followers.
9 of 13How did you grow your audience when you started out?
I posted consistently -- everyday. I also focused on quality captions (I think many people overlook the power of a good caption). Above all, I was truly myself and didn’t try to fit a mold or be anyone else.
10 of 13What helps you maintain your motivation to continue creating content?
My community. I love reading comments or DMs from people about how I helped them love their body, or change the way they think about food. I screenshot these messages and save them in a folder on my phone to look at when I’m feeling uninspired. If I change just one person’s day, I’m happy.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Find your “why.” What’s the reason you’re creating content? Who is it for? What’s the message you’re trying to put out?
12 of 13What is your most defining piece of content in your opinion? Why?
Probably my #freethedrip series. What started as a messy smoothie has become somewhat of an artsy trend on the ‘gram
13 of 13What brands would you most like to work with?
Brands who understand me and my brand, and give me the creative freedom to be myself.