An Influencer Introduction With Mom Trends

Mom Trends shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?

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How did you get so many followers?

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2 of 13How do brands find you?

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Lots of referrals. Our community started in 2007, we’ve amasses a lot of contacts since then and are really good at keeping clients happy.

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3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?

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Define your goals. Many brands reach out to the influencers with the largest followers with no goal. They throw money at the “big names” without thinking through the end goals. Know why you are creating a campaign. For instance, if you are looking to promote a ski destination to families, I’m 100% a match. I might not have as many followers as a larger travel influencer, but my niche is family ski travel.

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4 of 13What one tool for your content or your business can you not live without?

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My iPhone x. It takes great pictures and videos.

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5 of 13How do you decide how much to charge a brand?

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We have set rates. $2500 for a feature on Momtrends + socials. We will discount the rate if I think it’s a great fit and I really want to work with the brand. We don’t discount on cleaning products and financial services. These are high competition areas.

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6 of 13What was the biggest challenge you had to overcome when starting out?

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Getting a reputation. Once brands and PR agencies realize how professional we are, we gain loyalty. Back in 2007, no one knew what to do with bloggers. Now we are a valuable resource to getting messages out.

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7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?

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I’m picky about our partners. I say “no” to plenty of partnerships. I also insist on original photography in all our content. We don’t use stock images. This means we invest a lot in photography and editing and it shows.

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8 of 13What is the biggest challenge you face now that you have an established audience?

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Capturing a new audience. We have a bunch of editors that have young children, I’m always investing in fresh voices on the site. That being said, I love how our community has evolved. Now I have teenagers and talk about that new phase. It’s gratifying that I can continue to inspire moms with tips to navigating all the stages and ages of parenting.

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9 of 13How did you grow your audience when you started out?

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I went to a ton of events in NYC. I networked like crazy and always shared my content with any brands that I featured. When I started the site was 100% unpaid editorial.

I grew by talking about my favorite brands and what my mom-friendly solutions to beauty, fashion and gear. I’ve been fairly lucky to jump on sharing platforms like twitter, Instagram and Facebook early. Being an early adopter helps!

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10 of 13What helps you maintain your motivation to continue creating content?

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When I see a problem, I look for a solution. Lucky for me, mom life is full of challenges and I am here to help other moms navigate the careful balance of family, work and self care.

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11 of 13What's the one piece of advice you would give to someone just starting out in content creation?

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Keep a consistent voice and find a niche that inspires you.

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12 of 13What is your most defining piece of content in your opinion? Why?

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The Digital Family Ski guide. Getting families outdoors is my passion project. In second? My book, Mom Boss, it’s a roadmap to launching a business while being a mom.

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13 of 13What brands would you most like to work with?

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I’ve worked with so many of my favorites….Ralph Lauren, Kiehl’s, Ski Utah and American Express. I’d love for a car brands like Volvo or Audi to sponsor our ski guide. We have a great record of landing our dream clients, so I’m hopeful for the future.

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