An Influencer Introduction With Julia Berit
Julia Berit shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
I get asked about how I got started as an influencer and model!
2 of 13How do brands find you?
They generally message me on instagram or email, but on occasion I reach out to companies that I am really excited about!
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
They need to understand the value of the content we are creating and that our rates are there for a purpose. I know my followers and I understand my value, so please respect that! If you don’t have a big enough budget to work with my rates then let me know so I can work with you.
4 of 13What one tool for your content or your business can you not live without?
My laptop! That is where I edit my images, email businesses and write out my posts.
5 of 13How do you decide how much to charge a brand?
Mostly by talking to other influencers and understanding what others charge. For some reason talking about rates can seem super taboo, but without that communication influencers can become really underpaid even though we have created an awesome platform and deserve to be paid to be featured on that!
6 of 13What was the biggest challenge you had to overcome when starting out?
I struggled quite a bit with understanding the power of vulnerability. People follow me because I represent something they believe in or relate to, and the more I talk about that the move people feel connected to me.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
I personally only work with companies that I believe in, regardless of being paid. Not being afraid to turn down a paycheck in order to stay true to my values is really important because it keeps your followers trust.
8 of 13What is the biggest challenge you face now that you have an established audience?
My biggest challenge is making sure I don’t stop having fun with it. I think some people only view instagram as a business and personally I think that leads to losing followers. I want my followers to see me having fun, take them on adventures and tell them what I really think! Without that I don’t think my followers would see a reason to follow me anymore.
9 of 13How did you grow your audience when you started out?
Shoutouts! I made friends with other influencers and models and we cross promoted each other which worked out really well in the beginning, but long term is not sustainable to build a large following. Collaborating and getting reposted by brands is also a great way to build a following.
10 of 13What helps you maintain your motivation to continue creating content?
Seeing what other women message me and how they feel inspired by me or makes them feel more confident really makes me want to work harder for them.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Work hard, take risks, be honest and remember why you do this.
12 of 13What is your most defining piece of content in your opinion? Why?
Most recently, there was a post where I started a conversation about a TV show that was making news for their seemingly fat-shaming plot line. It was then that I really saw the value in starting conversations and how I can lead people in a direction of self love.
13 of 13What brands would you most like to work with?
My long term goal is to work with companies like Nike or Nordstrom! I am currently working to revamp my instagram and start a blog to be geared more towards those companies.