An Influencer Introduction With Mrs.O Around the World

Mrs.O Around the World shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?

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How did I start my blog and how do I make money from it. I am very transparent and tell people that things do not happen overnight and it has taken me 6 years to get here. Just like in my previous career as a Marketing Director - that was the amount of time it took me to get established and get the 6 figure salary.

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2 of 13How do brands find you?

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Via my blog and my social channels.There’s a fair bit of Mrs. O going around - if they want to find me, they can.

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3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?

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They should actually watch the influencer for a while - do they love what they are doing? How do they respond to people on social channels? Do they represent your brand’s values. The key one for me is - have they bought your product? Would they spend money on you? Most wouldn’t. I can proudly say that I tend to work with brands I am a customer of (not to say I won’t try new things). But if I do a campaign with Visit California and I have been there (on my dime) 11 times before, it may mean that I really love it. If I do a campaign with British Airways, it is because I fly with them all the time - the Gold card (Or Executive Platinum like you call matching status in the UK) does not pay for itself.

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4 of 13What one tool for your content or your business can you not live without?

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There are quite a few things. Photo apps are key, and I am obsessed with Canva.

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5 of 13How do you decide how much to charge a brand?

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I have a price list - a menu. It is available on my website for all to see, and I have a more detailed media kit which I will send when I am contacted - but only after I qualify the lead. I am very transparent, and I really do not discount, like my clients do not either.

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6 of 13What was the biggest challenge you had to overcome when starting out?

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Well, the blog takes 40% of my time and represents 40% of my income - and that makes me very comfortable. I have worked in Marketing for almost 20 years, I have an MBA and a great roster of consulting clients. That is my main career and I am not ready to ever give that up. I love the variety that my professional life has - but I am not a full time blogger and I will never be. I have a great house, car and wardrobe - and I love being home. I travel once or twice a month - just like most of my readers. I can be extremely selective with who I chose to work with and I like being in this position.

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7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?

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I just do. And this is why I tend to work with brands I am a customer of. You tend to like the product or service. And if things are not ok, you just say so. Real life isn’t perfect. I am known for that - all I care is not letting my readers down.

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8 of 13What is the biggest challenge you face now that you have an established audience?

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Bigger isn’t better - and my journey doesn’t have to be the same as others. I love being able to respond to my readers and be of help. I love having conversations. I love asking for advice. It goes both ways. Less is more - I do not have to be active EVERY DAY. Life goes on.

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9 of 13How did you grow your audience when you started out?

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I don’t know. I wrote about something I cared about and like minded people found me. And quite a few thousand are still there for me. It is incredible, actually.

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12 of 13What is your most defining piece of content in your opinion? Why?

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I love my article about the Venice Simplon Orient Express - it is 4 years old and widely read daily. I was one of the first bloggers to work with Belmond and experience the train - and every month I hear from readers that have booked that very trip. We did a live social media campaign there. It was one of my first paid projects and I am very proud of it https://mrsoaroundtheworld.com/luxury-travel/europe/journey-belmond-venice-simplon-orient-express-train/

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13 of 13What brands would you most like to work with?

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Those that I am a loyal customer of. And in most cases, I already am.

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