An Influencer Introduction With Mrs.O Around the World
Mrs.O Around the World shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
How did I start my blog and how do I make money from it. I am very transparent and tell people that things do not happen overnight and it has taken me 6 years to get here. Just like in my previous career as a Marketing Director - that was the amount of time it took me to get established and get the 6 figure salary.
2 of 13How do brands find you?
Via my blog and my social channels.There’s a fair bit of Mrs. O going around - if they want to find me, they can.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
They should actually watch the influencer for a while - do they love what they are doing? How do they respond to people on social channels? Do they represent your brand’s values. The key one for me is - have they bought your product? Would they spend money on you? Most wouldn’t. I can proudly say that I tend to work with brands I am a customer of (not to say I won’t try new things). But if I do a campaign with Visit California and I have been there (on my dime) 11 times before, it may mean that I really love it. If I do a campaign with British Airways, it is because I fly with them all the time - the Gold card (Or Executive Platinum like you call matching status in the UK) does not pay for itself.
4 of 13What one tool for your content or your business can you not live without?
There are quite a few things. Photo apps are key, and I am obsessed with Canva.
5 of 13How do you decide how much to charge a brand?
I have a price list - a menu. It is available on my website for all to see, and I have a more detailed media kit which I will send when I am contacted - but only after I qualify the lead. I am very transparent, and I really do not discount, like my clients do not either.
6 of 13What was the biggest challenge you had to overcome when starting out?
Well, the blog takes 40% of my time and represents 40% of my income - and that makes me very comfortable. I have worked in Marketing for almost 20 years, I have an MBA and a great roster of consulting clients. That is my main career and I am not ready to ever give that up. I love the variety that my professional life has - but I am not a full time blogger and I will never be. I have a great house, car and wardrobe - and I love being home. I travel once or twice a month - just like most of my readers. I can be extremely selective with who I chose to work with and I like being in this position.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
I just do. And this is why I tend to work with brands I am a customer of. You tend to like the product or service. And if things are not ok, you just say so. Real life isn’t perfect. I am known for that - all I care is not letting my readers down.
8 of 13What is the biggest challenge you face now that you have an established audience?
Bigger isn’t better - and my journey doesn’t have to be the same as others. I love being able to respond to my readers and be of help. I love having conversations. I love asking for advice. It goes both ways. Less is more - I do not have to be active EVERY DAY. Life goes on.
9 of 13How did you grow your audience when you started out?
I don’t know. I wrote about something I cared about and like minded people found me. And quite a few thousand are still there for me. It is incredible, actually.
10 of 13What helps you maintain your motivation to continue creating content?
I love when people take the time to send me a little note after they went to A or B and loved the experience. That keeps me going. I tend to publish 3 posts a month, sometimes 4. And I am not letting down anyone. This is the schedule that works for me (because I do have a professional career outside blogging) and no one’s paid subscription has ‘stopped delivering’.
But my way isn’t for everyone - I have huge respect for full time bloggers. I just couldn’t do it. But so many are being incredibly successful and found their place - good for them.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
This is your life and you only live once.
Don’t believe everything you see on Instagram - and it takes a doctor 6 years to barely qualify. What profession in the world brings you all the money and recognition in 6 months? None. You need to put in the time. There are a lot of people faking it - they do not own all their shoes and wouldn’t dream of paying for a hotel night. I honestly don’t think they will be around forever.
12 of 13What is your most defining piece of content in your opinion? Why?
I love my article about the Venice Simplon Orient Express - it is 4 years old and widely read daily. I was one of the first bloggers to work with Belmond and experience the train - and every month I hear from readers that have booked that very trip. We did a live social media campaign there. It was one of my first paid projects and I am very proud of it https://mrsoaroundtheworld.com/luxury-travel/europe/journey-belmond-venice-simplon-orient-express-train/
13 of 13What brands would you most like to work with?
Those that I am a loyal customer of. And in most cases, I already am.