An Influencer Introduction With Little Miss Katy
Little Miss Katy shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
How I make money from it! Everyone always wants to know how I manage to make a living out from “just” taking photos and posting on my blog. There’s obviously so much more work that goes into it, but a lot of that is hidden behind the scenes, so I can understand the confusion!
2 of 13How do brands find you?
Probably half the campaigns I get are through contacts I’ve made from going to events, meeting PRs and networking online with brand representatives. The rest of the time I think it’s mostly just Google and mixed social media. I know several brands have found me through Instagram hashtags!
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
Know exactly what kind of audience you want to reach. There’s no point in contacting a fashion influencer with a campaign about car tyres, because their audience will not be interested in car tyres - they’re there for styling tips. Best case scenario is that the influencer will say no, and worst case scenario is that they say yes and you invest time and money on someone who won’t be able to help your brand goals at all.
4 of 13What one tool for your content or your business can you not live without?
My iPhone. My boyfriend jokes that my phone is the source of all my power, but it’s actually so true! I use it for everything from emails and making lists, to filing receipts, updating spreadsheets, signing contracts, taking photos, keeping up with social media, writing blog post drafts, and a hundred other things!
5 of 13How do you decide how much to charge a brand?
I’ve worked my prices out over time, but I have a set minimum for each platform, and then different prices for different content types on any single platform (video vs photo vs stop-motion, etc). I also offer discounted package deals if a brand wants to hire me for more than one individual piece of content.
6 of 13What was the biggest challenge you had to overcome when starting out?
I’ve been very very lucky with timing and the people I’ve met, but I guess my biggest challenge was figuring out my “brand” - condensing who I am in real life to a recognisable online voice, how to visually represent that for Instagram, what types of content I want to create, the kind of brands I want to work with, etc.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
The best thing I’ve learned for this is to only work with brands that I would buy myself, or would recommend to my best friend. She’s what I would consider my “ideal audience” so I need to be able to imagine the conversation I’d have with her about the brand.
Visually, I also have a list of things that I consider part of my brand, and I try to incorporate several of those in every image I create (whether that’s a specific color, an item, or an image composition).
8 of 13What is the biggest challenge you face now that you have an established audience?
Honestly? Keeping up with the admin! The only downside to getting offered more work opportunities is that there are a lot more emails to answer, and a lot more paperwork to deal with. It’s my least favourite part of the job, and seems to take up a ridiculous amount of time - time I’d much rather spend creatively. Hopefully one day I’ll earn enough to outsource it haha!
9 of 13How did you grow your audience when you started out?
I’m very lucky that I managed to get my 10k before Instagram’s algorithm changed at the end of 2016! It was much easier then. I was growing pretty steadily anyway, just by posting daily and using hashtags strategically, and then I had a travel image go viral. It got reshared by a lot of really huge accounts and I grew about 6k in 5 months. It took me a long time to get my groove back once the algorithm hit though, and in 2017 I only gained about 800 followers total. It’s really only been in the last year that I’ve found my visual style and started growing again.
10 of 13What helps you maintain your motivation to continue creating content?
I just love it. I’ve always been a very visual and very social person so creating beautiful imagery and chatting to my community every day is the absolute dream. It’s the best job I’ve ever had and I’m so excited to get to work every morning! Whenever I’m having an off day (which still happens, even with a dream job!), I just take a step back and do something not specifically work related, like trying a new recipe, trawling Pinterest, or going for a walk. Watching the seasons change always inspires me!
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Have fun with it, and do what you love. I started a beauty blog at first, even though I’ve never been very passionate about makeup, and it wasn’t until I started focusing on food and travel posts that I really started to enjoy it, and could see myself doing it for years to come. I’d still write about those, even if I never got paid for it ever again!
12 of 13What is your most defining piece of content in your opinion? Why?
Ooh this is a tricky one. I have a few. I love my Thai Chicken Noodle Soup recipe post, as I think it perfectly sums up the kind of easy workday food I love to cook.
13 of 13What brands would you most like to work with?
I’ve got so many! Heinz, IKEA, ASOS,