An Influencer Introduction With The Travel Project
The Travel Project shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
It's almost always "where are you going next"!
2 of 13How do brands find you?
Good Question! Usually it’s through our Instagram, although we’ve been lucky enough to have some nice press articles written about us as well as winning an award last year. This gave us good exposure and put us on the radar of more brands.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
It sounds obvious, but first and foremost influencers are people, therefore when a brand reaches out to them it’s important to make sure it’s in a personal manner. There is nothing more off putting than receiving a blanket email, it immediately feels robotic and uninspiring. Ultimately, we believe brands should be working with Influencers that they hand pick because they are inspired by their work and think they would be a good fit for a collaboration - therefore it’s worth taking the time to contact people in a way that communicates their excitement. This will automatically get the Influencers attention and start the relationship off right and will also make the process much more fluid moving forward.
4 of 13What one tool for your content or your business can you not live without?
Well strictly speaking that would be our phones. In 2019 you can run an entire business from your phone if you must. From shooting content, editing and posting to managing partnerships and of course good old fashioned phone calls, your phone is the tiny Jack of all trades.
5 of 13How do you decide how much to charge a brand?
In order to achieve consistency we have a rate card based on what type of content they are asking for and how much time we will need to invest in order to create it. However there are exceptions for smaller brands that we think are really cool but might not have enough budget.
6 of 13What was the biggest challenge you had to overcome when starting out?
I feel like the biggest challenge at first was finding our style. There are so many travel accounts on Instagram that it’s easy to get sucked into creating content that you think other people want to see rather than sticking to what inspires you. Travel has an enormous community on Instagram and it took us a while to discover our like-minded niche.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
For us the two are one and the same. If you can build a community around your genuine passions then you have an engaged network of like mind people which is one of the most powerful assets a brand can ask for. On top of this it gives you the basis for longevity, which in the world of social media is a precious commodity!
8 of 13What is the biggest challenge you face now that you have an established audience?
The biggest and in turn most exciting challenge is how can we use our audience for good? How can we use the power of our community to create positive change in areas that we are passionate about? This is something we are currently working on… watch this space...
9 of 13How did you grow your audience when you started out?
Our project is ‘Instagram first’, meaning that rather than using guide books or travel apps we source our tips solely via the Instagram community giving us local insight into the places we visit. This mechanic led to two things: 1) interaction with large accounts across the world 2) Achieving world wide press for the project. Both of these helped us go from 0 - 10K relatively quickly.
10 of 13What helps you maintain your motivation to continue creating content?
First and foremost it’s a love of discovering new places, meeting new people and going on adventures. The project pushes us out of our comfort zones and means we are constantly doing all three.
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Make sure you are creating content for the right reasons. We see a lot of people who start out because they think it’s just an easy way to get paid to ‘live the dream’. However the reality is that it’s not quite that simple and there are times when it’s pretty tough. It is at these times that you need to be able to fall back on it being your genuine passion.
12 of 13What is your most defining piece of content in your opinion? Why?
Hmm, a one off piece is hard to put our finger on, however as a series, our content from Ethiopia is definitely our most defining. We made the decision to visit when our project was at a crossroads, we were faced with the decision of whether to ‘chase likes’ by going somewhere on the Insta map, or go somewhere that intrigued and truly excited us. Ethiopia is a country we didn’t know much about and so when we arrived everything was completely new to us making for an incredible experience. It made us realize that this was the kind of travel experience we loved and wanted to share with our community.
13 of 13What brands would you most like to work with?
Ok i’m just going to take the openness of this question and run with it…
1: NASA- Come on, who wouldn’t want to work with them?
2: The BBC - We grew up watching their amazing docs, plus it would get us a step closer to meeting Sir Dave
3: Visit Tajikistan - We are fascinated by this place and would love to visit.
4: Patagonia - The company everyone wants to work with. Great product and brilliant ethos.
5: The Post Office - We have a thing called The Postcard Project and partnering with them would save us a lot of money on stamps!