An Influencer Introduction With Astrid Sedgvvick
Astrid Sedgvvick shares their favorite tools, how they grow their audience, how they find sponsors, and more.
1 of 13What question are you asked the most when you tell someone you're a blogger/content creator?
I definitely downplay my instagram engagement to people. I usually let people find out about my follower count on their own when they see my page. “You have x number of followers?!” They’re momentarily incredulous - I figure it’s because I’m expected to brag about that sort of thing. Then they ask me how I did it! I tell them that it’s a long hustle and that there’s a lot more that goes into it, from a marketing standpoint, than people think.
2 of 13How do brands find you?
At first it was reaching out to brands, which I still do, but more and more often brands started to reach out to me. I enter a lot of promoter searches, and dm smaller brands asking to collab. There’s a few “yes” answers in a sea of no’s, but I take those yes’ and run with it. It also helped when I put my email on my profile. Another thing that really helps me is Influenster, and Heartbeat, two apps that pair influencers with brands looking to launch social media campaigns. I’ve done a couple collabs with them and have received some great product. It’s a wonderful way to get your name out there.
3 of 13Is there anything that you believe a brand should know before they begin reaching out to influencers?
I think brands should give people who don’t have the highest follower count more consideration. Those numbers aren’t everything - some creators who may have half the follower count of the obvious choice sometimes have higher engagement. People who are relatively newer but are dedicated to creating high quality and unique content sometimes deserve a sponsorship more than people who have a lot of followers but are just phoning it in. Through doing this, brands will be finding passionate fresh faces who will be eternally grateful the aforementioned brand for giving them a start. Brand loyalty, anyone?
4 of 13What one tool for your content or your business can you not live without?
This definitely isn’t going to be the most conventional answer, but I’d have to say my photographer and best friend, Rachel (@internetdoll.jpg). I don’t have the best phone camera, which was holding my content back a surprising amount. I CANNOT stress the importance of high quality photos enough. Brands want everything to be to a professional degree, so things you may overlook like lighting, backgrounds, and photo quality are what’s going to get you noticed and can help you become taken more seriously. It takes a lot of effort but if you’re always considering these factors your feed will rival the most popular influencers.
5 of 13How do you decide how much to charge a brand?
It absolutely all depends! The most important thing for me with pricing is to be realistic. It’s a mutual, symbiotic relationship. Most of the opportunities for brand collaboration with influencers involve free product for promotion, which is what I have the most experience in.
6 of 13What was the biggest challenge you had to overcome when starting out?
One of them was how I could make my content unique enough that I would be able to stand apart from the crowd. I’ve never had the money to buy the coolest clothes or the newest makeup. But I also knew that everybody on Instagram was starting to look the same, and I wanted to do something different.
7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?
Even if I’m not crazy about something, I’m not really at a position where I can afford to be picky. That said, integrity and honesty and important to me. Sometimes I am coached on certain product points to mention but I’ve never felt like I was coached on what my opinion should be about a certain brand or product. Honestly, I am always so genuinely grateful to be considered for campaigns, and I have yet to have a bad or uncomfortable experience where I’ve felt forced.
8 of 13What is the biggest challenge you face now that you have an established audience?
My biggest challenge currently is with the pressure I put on myself to maintain a certain standard of content. A lot of time and effort goes into just one post, and because of my ADHD and subsequent executive dysfunction, I find it harder than most to motivate myself. However my refusal to half ass my content pays off, and I am creating stuff that I am extremely proud of.
9 of 13How did you grow your audience when you started out?
Once you develop your niche, it’s important to remember that your instagram is an extension of your personal brand. That means you have to apply marketing strategies and techniques if you want to grow your reach and engagement. Hashtags, strategic following/commenting, and timing posts are all skills that you’ll need to develop and nurture if you want to see results.
10 of 13What helps you maintain your motivation to continue creating content?
Building a bit off of question 6: My creativity and motivation aren’t particularly as keen as they used to be, before I started on medication, and even today it’s still a big struggle for me to create looks to the best of my abilities. Fortunately I found a strategy that works for me - I started to base my makeup and outfit looks on the product that I am sent, and people eat it up!
11 of 13What's the one piece of advice you would give to someone just starting out in content creation?
Find your niche! Thousands of accounts are doing the same thing. Whether your main interest is blogging about travel, beauty, fashion, food or whatever else, it is IMPERATIVE to find a way to make it your own. Otherwise, you’ll just be screaming into the void hoping to get noticed.
12 of 13What is your most defining piece of content in your opinion? Why?
I didn’t know how to answer this because I feel like every new thing I post is the most defining piece of content at the time! But I asked my friends, and the answer became clear: my first ever major brand collaboration withinstagram-store juggernaut Kokopie (kokopie_shop). I knew that in my first collab of this magnitude I had to set the bar and set it high, for myself and the content I would create in the future. I got my photographer, planned it all out in my head (concept, makeup, styling), and we executed it perfectly. It went very well and is still featured on the Kokopie website! That experience really boosted my confidence in myself and my skills, and proved to myself that I should never underestimate what I can do.
Kokopie Collab One
Kokopie Collab Two
13 of 13What brands would you most like to work with?
Where do I begin?? One day, Nyx, Makeup Forever, my dream is to become the creative director of Moschino... Let a girl dream!