An Influencer Introduction With Jimmy's Graphics

Jimmy's Graphics shares their favorite tools, how they grow their audience, how they find sponsors, and more.

1 of 13What question are you asked the most when you tell someone you’re a Streamer?

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"Whats that??" Most people just don't understand Twitch/Instagram and how big Esports is already. I think it's only a matter of time until esports and streaming is "the thing" so I don't let it phase me.

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2 of 13How do brands find you?

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Usually through my Instagram. I have the biggest following there but am hoping to expand to other platforms within the next 3-6 months.

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3 of 13Is there anything that you believe a brand should know before they begin reaching out to streamers?

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A: Brands need to understand you truly get what you put in when you work with a streamer/influencer. The brand you are working with needs to be aligned. Consumer/fans are very polarized these days. They love good products and collabs, and hate bad ones. There is also just an overwhelmingly large distaste towards ads now more than ever so you need to be smart. Forcing a non-authentic promotion can lead to lower conversion rates and breed animosity in the community.

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4 of 13What one tool for your stream can you not live without?

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My Blue Yeti paired with voice meter software. People are constantly commenting on how good my mic sounds.

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5 of 13How do you decide how much to charge a brand?

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Research and using other pages/influencers as a benchmark. Use google, browse youtube, skim through reddit discussions, etc... I'll usually then either try to negotiate/barter as I value exposure and growth over $$. It's a pretty volatile market so just be smart and do research.

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6 of 13What was the biggest challenge you had to overcome when starting out?

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Being mentally tough and dealing with hate. I vividly remember being at 150 followers and getting so many negative messages I was considering deleting my account. Glad I didn't. Here I am at 70k on IG and growing. It’s still hard to deal with negative feedback but it gets a little easier every day to just laugh it off and move on.

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7 of 13How do you personally keep your content true to your voice while also delivering value to a brand?

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I think the answer is just saying no to deals that you don't think will resonate with you or your audience. Both parties win that way, instead of forcing an inauthentic relationship.

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8 of 13What is the biggest challenge you face now that you have an established audience?

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Pressure of delivering consistent and quality content. When you're smaller its easy to take a week off. Now if I drop the ball on posting, fans notice and they are very vocal about it. Consistency is the hardest thing for sure. Especially while juggling a job/IRL friends and life.

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9 of 13How did you grow your audience when you started out?

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Working hard and networking smart. So many people (including me) want to just sit in a room and create content expecting people to come to them. You gotta go out and grab your opportunity. I was fortunate to make friendships with 30k+ accounts who helped me grow and put me on the map. It's been a great relationship and we're still friends now. Let me be explicit here though—do not use people. Make friendships and relationships and provide value to them. Life is long and the world is small. If you're in it for the wrong reasons, people will know.

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10 of 13What helps you maintain your motivation to continue streaming?

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I've loved gaming since I was 5 so streaming has become an amazing outlet for gaming and creativity. I experience a state of flow when I'm streaming. Hours fly by, and I don't even notice.

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11 of 13What’s the one piece of advice you would give to someone just starting out in streaming?

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You need to be on two platforms to drive traffic to each other. For example, I use my instagram to drive people to twitch. And don’t cut corners. Don't bot. Don't self promote. Build relationships, join communities, and get to know everyone in the gaming community. Also, don't fixate on negativity and trolls. It's human nature to do this. Focus on the people that like you and your stuff and keep them close.

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12 of 13What makes you stand out most to your fans among other streamers?

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A lot of people just say I'm kind/chill and they like that. I also try to respond to everyone in chat and thoughtfully respond. Some people will say I'm the first streamer that actually talks with them and it kind of baffles me. Fans seem to also really enjoy my overlays and stream graphics. I am a graphic designer, musician, and video editor so streaming is the ultimate culmination of all of those skills. I just love my fans. They're so loyal and care about me and our community.

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13 of 13What brands would you most like to work with?

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Gfuel, Soylent, NZXT, Razer, and SecretLab

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