4 Must-try hashtag tracker tools Marketing Strategies Social Media Marketing

Mastering Social Media Trends: 4 Must-Try Hashtag Tracker Tools

August 11, 2023
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In today’s digital age, monitoring hashtags is integral to growing your online business presence. Hashtags connect businesses to their target audience, enhance brand visibility, and stimulate engagement, thus fostering a robust online community. 

They serve as a conduit for communication, enabling businesses to tap into trending conversations and gain valuable insight into their audience’s interests, needs, and feedback. 

With the help of hashtag tracker tools, businesses can optimize their social media strategy by identifying popular and relevant hashtags, analyzing their performance, and staying ahead of industry trends.

What is a Hashtag, and How Do You Use It?

A hashtag is a keyword or phrase preceded by the hash (#) symbol and used on social media platforms to identify topics, categorize content, and join conversations. 

Hashtags are invaluable for businesses when it comes to optimizing visibility, expanding reach to target audiences, and connecting with users who have similar interests. 

As a business, utilizing hashtags in your social media content is straightforward yet strategic. Begin by identifying keywords vital to your topic or business. Precede these keywords with the hash (#) symbol to create a hashtag. 

What is a hashtag

These should be incorporated naturally into your post captions or added at the end. You can also use popular hashtags relevant to your brand, but remember to use them sparingly to avoid appearing spammy. 

Furthermore, consider creating brand-specific hashtags to encourage audience interaction and user-generated content. Regularly monitoring their performance will enable you to adjust your hashtag strategy, ensuring it remains effective and targeted.

How do you track a hashtag?

Tracking a hashtag can be efficiently done using a hashtag tracker tool. These tools streamline the process by automatically tracing the use and performance of specific hashtags across various social media platforms. 

They provide comprehensive data and analytics, including reach, impressions, and engagement metrics. 

This allows businesses to gauge the effectiveness of their hashtag usage, understand how their content is performing in relation to these hashtags, and fine-tune their social media strategy based on the insights gathered.

What is the best hashtag tracking tool?

Selecting the optimum hashtag tracking tool can catapult your social media strategy to new heights. But with a plethora of options available, how do you discern the best from the rest? 

In the following sections, we’ll delve into the features, benefits, and pricing of some leading hashtag tracking tools, equipping you with the knowledge to determine the most suitable choice for your business needs.


Talkwalker is a powerful social listening and analytics tool. This platform enables its users to monitor the global impact of their hashtags across all major social media channels and gather invaluable insights into their audience. 

Topping it off, Talkwalker offers a robust sentiment analysis feature, giving brands a deeper understanding of how their audience feels about their campaigns.

Hashtag trackers - Talkwalker


Keyhole offers its users the ability to track not only their own hashtag performance but also that of their competitors. This insight can prove invaluable in formulating compelling social media strategies that keep you ahead of the competition. 

Keyhole also provides audience insights, like demographic and location information, which is crucial for brands targeting specific market segments.

Hashtag trackers - Keyhole


Hashtracking claims to offer everything a brand needs to effectuate a hashtag campaign. The platform provides detailed real-time reports that evaluate the impact and reach of your hashtags. 

It also includes profiles of top influencers using your tracked hashtags, aiding the discovery of potential brand advocates or partners.

Hashtag trackers - Hashtracking


If you’re looking for a hashtag tracker tool that can also serve as a complete solution to all your promotion creation and tracking needs, then look no further than ViralSweep.

ViralSweep’s hashtag app offers a comprehensive solution for businesses looking to streamline their online promotions. This tool not only allows for the creation and management of brand-specific hashtags but also offers built-in tracking features. 

This eliminates the need for a separate hashtag tracker, saving time and simplifying the promotion process. Users can monitor the performance of their hashtags directly within the app, making it easy to adjust strategies on the go. 

The tool also provides insights into audience engagement, helping businesses understand the reach and effectiveness of their campaigns. This integrated approach makes ViralSweep’s hashtag app an efficient choice for businesses seeking to enhance their social media promotions.

Moreover, ViralSweep’s hashtag app isn’t limited to just one social media platform, it broadens its horizons by supporting content and submission collection from all major platforms, including Facebook and Instagram

Hashtag trackers - ViralSweep's Hashtags App is a complete solution

This cross-platform functionality enables businesses to cast a wider net, reaching a more diverse audience. By consolidating user-generated content from various social media channels, businesses can effortlessly manage their hashtag campaigns and engage with their audience more effectively. 

Sign up for a 7-day free trial of ViralSweep and start creating unlimited giveaways, contests, and sweepstakes. Collect entries with hashtags app and track your promotions performance in real time.