Ste-by-step guide: How to do an online raffle Marketing Strategies

Step-By-Step Guide: How to Do an Online Raffle and Boost Your Business

April 10, 2024
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In the digital age, holding an online raffle is a fantastic way to boost your business, engage with your audience, and amplify your brand presence. 

Whether you’re an established company or a burgeoning startup, an online raffle can provide an exciting and interactive experience for your customers while also driving substantial business growth. 

This step-by-step guide will walk you through the entire process, from inception to the final announcement, ensuring that your online raffle experience is a resounding success. Let’s dive in!

Step 1: Set up your online raffle

Define purpose and goal

The first step in any successful raffle is to define its purpose and goal clearly. Are you raising funds for a charity, school, or club? Or are you seeking to increase your customer base or brand exposure? Having a clear goal will guide the rest of your decisions.

Check legal requirements

Next, ensure you know and comply with all legal requirements related to online raffles. This may include obtaining necessary permits or licenses and adhering to regulations regarding the advertisement and conduct of raffles.

Decide on a budget and choose prizes

Then, decide on your budget for the raffle, including the prizes. The prizes should be appealing enough to draw participants and within your budget.

Set ticket price and sales goals

Next, set the price for your raffle tickets and your sales goals. The ticket price should be affordable to attract a wide range of participants but also high enough to cover your costs and raise funds.

Decide on raffle rules

Finally, decide on the rules for your raffle. This may include the draw process, eligibility criteria, and the process for claiming prizes.

Decide on raffle rules

Design and share raffle page

The next step is to design a dedicated online raffle page where people can purchase tickets and learn more about the prizes. Be sure to make it visually appealing as well as user-friendly.

Include all necessary information about the raffle, the prizes, and your organization. Once the page is ready, share it across all your social media channels and email newsletters.

Choose Raffle App

Once your raffle goals, legal requirements, budget, prizes, ticket prices, and rules are set, it’s time to choose the right raffle app for your needs. 

The online raffle platform should be easy to use, secure, and reliable. It should allow you to sell tickets online, randomly select winners, and easily communicate with participants. 

Look for a solution that offers customization to match your branding and offers analytics to track your raffle’s progress. Some popular online raffle platforms include Rafflecopter, RandomPicker, and RallyUp, and ViralSweep, but it’s important to research each option and choose the one that best fits your specific needs and budget.

Step 2: Create impact levels

Consider creating impact levels, which show what each ticket sale contributes towards. This can be a powerful motivator for participants to buy tickets.

Step 3: Promote the raffle

Use all channels available to you to promote your raffle, from social media to email newsletters and your website.

Step 4: Launch the raffle

Now it’s time to launch your raffle! This is your chance to create excitement and anticipation among your potential participants.

Step 5: Sale tickets

Start selling your tickets! Make the process as easy and smooth as possible to encourage sales.

Step 6: Draw the winners

The most exciting part – the draw! Consider doing this live to increase engagement and excitement.

Step 7: Announce the winner

Announce the winner(s) of your raffle and celebrate their win with them. This creates a positive experience for all participants.

Step 8: Thank sponsors and participants and conclude the raffle

At the end of your raffle, make sure to thank all sponsors and participants for their support. This leaves a positive, lasting impression and sets a positive tone for future raffles.

Thank sponsors and participants


Running an online raffle is an excellent way to engage your audience, increase brand exposure, and boost your business. By following these steps, you can ensure a successful and rewarding raffle experience for both your business and the participants.

Consider differentiating your raffle by offering an exclusive discount or bonus prizes to participants. This can help you stand out from competitors and increase engagement with both current and potential customers.

Additionally, you can also offer a loyalty program that rewards frequent participants for their loyalty. Finally, consider leveraging digital channels such as social media and email marketing to reach more people and drive.

Happy raffling!